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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

246: HIT RECORD: Tips to Incorporate Video TODAY

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 8 April 2019

⏱️ 47 minutes

🧾️ Download transcript

Summary

I dare you to post a video to your Instagram Stories right now. Show up, wherever and however you are, and talk to your audience. Is your heart nervously racing at the thought? I’m with you… Video is scary! We might feel comfortable posting a selfie after some editing and applying our favorite filters and presets but video? So much more difficult to SHOW UP in that way. But video is important. We’re getting clear signs every day that if we’re not using video for our businesses, we better start. Today’s guest, Sunny Lenarduzzi has nearly a decade of experience in creating thriving brand strategies using social media and video marketing. When I wanted to dig deeper into the struggle of feeling comfortable on camera (for selfish reasons, really, I could use some help in this area) I knew Sunny would be the best guest to offer actionable tips to make us ALL want to show up on video for our businesses. Does it feel corny to say Lights, Camera, Action? I already said it anyway… So here we go! We even have a challenge for you! You in? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sunny/

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the Gold Digger podcast episode number 246 video is important like we're getting clear

0:07.2

Signed every single day that if we're not using video for our businesses, we better start

0:13.1

Like think about it Instagram's IGTV and stories both video heavy Facebook live YouTube and more

0:19.6

They're all video centered and these strategies can be used to reach your ideal clients

0:25.8

But showing up on video is tough. There's actually a really funny moment in this interview where sunny talks about going live

0:33.0

And I imagine the three two one and I just get a pit in my stomach and

0:37.7

We might feel comfortable about posting a selfie after doing some editing or applying our favorite filters and presets

0:43.8

But video I mean it is a lot harder to show up for our audience in that way

0:50.3

So today's guest sunny Leonard doozy is nearly a decade in with experience in creating a thriving brand using video

0:59.8

She uses social media and video marketing. She's worked on some really big projects

1:05.0

And she's seen big results for companies and entrepreneurs alike

1:09.8

She also is a training program called YouTube verboses and so she was the perfect guest to have on to talk about video

1:17.1

When I wanted to dig into the struggle of feeling comfortable on camera for selfish reasons really

1:22.6

I know I could use some help in this area

1:24.8

I knew that sunny would show up and bring so much actionable advice for this audience and so today

1:34.0

Is going to be a treat doesn't it feel corny to say lights camera action?

1:39.6

Because guess what I just did it. I said it anyway. So here we go

1:43.5

We are rolling live with my friend sunny Leonard doozy

1:49.0

You're listening to the gold digger podcast where we firmly believe that work doesn't have to feel like work

1:56.0

Self-made millionaire and marketing guru Jenna Kutcher will help you redefine what success looks like

2:02.9

It's time to hear from the experts listen in on honest conversations and learn the best tips and tricks that helped others

2:10.4

Pave their own way and craft their dream career

...

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