0:00.0	Stevea Robbins here.
0:04.5	Welcome to the Get It Done Guys quick and dirty tips to work less and do more.
0:09.3	Search engines. I just love search engines.
0:12.7	No, I don't. I hate search engines.
0:14.9	I think they're going to destroy the world much, much better than a doomsday device
0:18.1	or a zombie army ever could.
0:20.9	Sadly, I'm serious.
0:22.5	How to use Google was once so easy.
0:24.9	I'd type in a search term, hit search, and learn something.
0:28.5	But now they personalize results.
0:31.0	They give you content similar to what you've clicked on before,
0:33.8	so instead of new novel mind-expanding content,
0:37.1	up-pops the same old stuff you've seen before but with slightly new wording.
0:40.7	This means that you end up with a really skewed idea of what the world is like.
0:44.6	You reconfirm your existing conspiracy theories instead of getting new ones.
0:49.5	This episode's transcript, by the way, will have a link to an article about this topic.
0:53.6	The deeper problem is that no search engine can optimize search results so that we always
0:57.3	get what we want, because sometimes we want broad information, lots of different choices,
1:02.6	and we don't want to see 10 entries for the same site, like when searching for a product
1:06.6	that we want information about or that we want to buy.
1:09.3	Other times, we want deep, accurate information,
1:12.6	and we would be happy to get 10 results that point to a single website
	...

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