246: B2B Sales with Andy Paul

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7 • 522 Ratings

🗓️ 29 April 2019

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales career. He also shares his insights and tips, and his BALD (Be Human, Ask Good Questions, Listen and Deliver) method for sales (starting at 14:23).

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Transcript

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0:00.0	Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.
0:13.0	And now, here are your hosts.
0:15.1	This is Henry Lopez. Welcome to this episode of the How of Business. My guest today is Andy Paul.
0:22.1	Andy, welcome to the show. Henry, thank you for having me. Looking forward to this episode of the Howa Business. My guest today is Andy Paul. Andy, welcome to the show.
0:26.7	Henry, thank you for having me. Looking forward to this conversation. We're going to chat about Andy's journey, how he got to where he is today a little bit. But then we're going to dive in pretty
0:30.9	quickly into improving B2B, so business to business sales for entrepreneurs and small business owners.
0:39.0	If you want to receive more information about the Hawa business, including links to the show
0:43.4	notes page for this episode, just text the word biz, B-I-Z to 31996.
0:50.2	So let me tell you about Andy.
0:51.6	Andy Paul is an author, a speaker, a sales acceleration strategist, a podcaster, and a highly experienced sales professional. He's been added for quite some time, as they'll become evident.
1:04.2	I'm old. Exactly. We're both old. We've been around for a while. I've seen some things. Andy is the host of his own top-rated podcast. It's entitled, Accelerate with Andy Paul. And that shows he's been educating and inspiring sales professionals to take their expertise to the next level. Andy is number eight on LinkedIn's list of top 50 global sales experts where over 166,000
1:31.6	professionals follow his daily posts on sales.
1:35.3	He is also the author of two amazing Amazon bestselling books, as well as the founder of the
1:40.8	sales house.
1:41.6	That's his latest venture, the sales house, which is the first
1:44.7	all in one modern personal growth program for modern B2B sellers. And that point of being modern
1:51.5	is something we're going to get into about really a lot of what has changed from the traditional
1:56.3	approach to sales. Andy, you live in New York City and in San Diego, right? You have residences both places?
2:02.5	I do. That's correct. In New York City today. Wonderful. I love that. So Andy Paul,
2:07.7	once again, welcome to the show, sir. Thank you, Henry. So let's get started a little bit at the
2:12.3	beginning. I'm always interested. You studied history at Stanford. And so immediately, my question is, how did you end up in sales?
2:21.5	Yeah, it's sort of the accidental, accidental salesperson like a lot of people.
	...

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