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Side Hustle School

#2454 - Q&A: “Are book tours profitable for authors?”

Side Hustle School

Chris Guillebeau

Entrepreneurship, Entrepreneurship,, Careers, Small Business, Business, Side Hustle

4.73.3K Ratings

🗓️ 20 September 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

A Nashville novelist is coming to my book tour event—and she wants to know if these tours make any money! Let’s spill the beans.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Well, I have been having such a wonderful time on Booktour over the past month, been all

0:15.9

across North America a few more stops to go, and then we'll see what happens after that.

0:21.4

But it's just been so fun to connect with readers, listeners, all kinds of amazing people.

0:26.2

And today we actually have a question about Booktour as it relates to the world of side hustling.

0:31.4

Are Booktours profitable for authors? I love this question. I'm always happy to share anything

0:36.1

about my business or anything that I have learned along the way for our aspiring authors,

0:41.5

for anybody who's just curious. So today from Nashville, we've got a writer who hopes to publish

0:47.0

a novel in the next couple of years, and she wants to do a Booktour. Cool. Sounds great.

0:52.1

Sounds good to me. So she's curious about the ins and outs of touring as an author.

0:55.5

Is it about the profit? Is it about the exposure? Is it a bit of both? Is it something else?

1:00.9

Fair question. As I said, I'm always happy to share. So her name is Harper. Let's unpack it.

1:05.7

Are Booktours profitable for authors? Maybe it's more of a yes and or a no and. Okay, okay.

1:11.5

As I said, I will unpack it. Quick shout out to our sponsor. We'll hear her question and then my answer.

1:25.8

Greetings from Nashville. My name is Harper. I'm signed up for your Booktours stop,

1:30.3

and I'm hoping to catch you there. In the meantime, here's my question. I'm a writer who hopes to

1:35.6

publish a novel in the next two years. I've always dreamed of doing my own tour across various cities,

1:42.3

meeting readers, and signing copies, but I've heard mixed opinions about them. What are the

1:47.8

economics of a Booktour? Is it genuinely profitable for authors or is it more for exposure?

1:54.6

I'd love to know your experience and any advice.

2:01.8

Harper, I'm wishing you the best with your novel and your potential tour,

2:05.5

as for the economics of Booktour, it's like this. I'm not doing the book tour to make money,

2:10.2

for sure. It is actually much more of an expense than an income generator. Authors at least

...

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