Welcome back everybody, I'm Greg McEwan, I'm the author of Essentialism and also Effortless.

Many of us have heard that knowledge is power, but I think that's wrong.

What has the most value is unique knowledge.

The key is knowing what no one else knows.

By the end of this episode, you will be able to understand not just why,

but how to create the unique knowledge that can produce extraordinary,

residual results for you in your life.

Let's get to it.

At Essentialism.com, I am building slowly but surely a special community.

People have signed up now from 94 countries, and I'm absolutely delighted to see this growing

reach of these ideas that we talk about here in this podcast.

Thank you for being part of that community, and if you haven't signed up yet,

now is the perfect time. Go to Essentialism.com today and support this community

as it grows in reach and impact all across the world.

In the run-up to the 1968 Summer Olympics in Mexico, most people assumed that high jumper

Dick Fosbury would place dead last. He was, after all, a gangly 21-year-old civil engineering

student with mismatched running shoes and questionable athletic ability.

The media called him the two-legged camel and described his jump as airborne seizures,

and he was being dismissed entirely as a curiosity.

Ever since his sophomore year in high school, Fosbury had struggled to learn the dominant

high-jump technique of the time. Incredibly, this technique hadn't changed since the first

recorded high-jump event in Scotland in the 19th century. Jumpers approached the bar,

...