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A Waste Of Time with ItsTheReal

#245: Roc Nation Manager Nelly Ortiz

A Waste Of Time with ItsTheReal

ItsTheReal

Music

4.8817 Ratings

🗓️ 12 March 2019

⏱️ 105 minutes

🧾️ Download transcript

Summary

This week on A Waste of Time with ItsTheReal, we welcome Roc Nation manager and marketing executive, Nelly Ortiz! Nelly, who is best known for her work alongside DJ Khaled, J. Cole and Big Sean, talks about growing up the daughter of two active members of the Army, what it was like to move cities a dozen times, how it became easier to leave as she got older, where she really considers home, the work she put into making new friends at each stop, and her role in the formative girl group, The Flower Girls. Nelly discusses her college dreams, her thoughts of following in the footsteps of her parents and joining the Armed Services, her passion for marketing, her love of learning and the heartbreak of being turned down for a Fulbright scholarship. We dive into her journey through the music industry, from securing an internship at Sony Music Latin in Miami to buying a one-way ticket to New York in the hopes of taking any position in the label system, why she showed up to work an hour early each day, how she kept relationships alive, and how Roc Nation came to bring her abroad to handle marketing and partnerships. We talk about her going to business school online while working on the rollout of Cole's 2014 Forest Hills Drive, working with DJ Khaled in Miami, being awarded a slot in Billboard Magazine's 40 Under 40 and - after all of these major moves - how it felt to move to Los Angeles to start this new chapter. All that plus: Shark Tank, Lenny S' gold couch, the perfect radio voice, what it means to be a coquito executive, what it was like to be in high school when Nelly Furtado and Nelly were popping when your name is Nelly and much, much more! Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey, Jeff. Hey, Eric. How are you? I'm pretty good. How are you? Doing well, thank you. Back here in

0:04.1

Los Angeles. Remember when we said we were going to move out here? And then we got an apartment in New York. Uh-huh. And then we spent all of 2019 in Los Angeles. Well, here we are. Here we are. We've had a great week out here. We've linked. We've built. We've built. We've brunched. We definitely had some powerful brunches.

0:22.0

Shouts to Justin.

0:22.9

Shout to Jeremy.

0:23.6

We went to a pop-up in Englewood. Shats to Nipsey Hustle and Emery Jones. We went to Staples and Saw Justin Timberlake in concert. Shout to our great friend Justin Timberlake. The Man of the Woods, the Man of the Hour. What about our real podcast today? What about our real friend, David Cho, who actually got us into the building?

0:41.1

Oh, does he work security there or something?

0:42.7

David Cho.

0:43.3

He works the door?

0:44.8

Toughest door in town.

0:46.3

David Cho got us right in.

0:47.7

Shout to David Cho.

0:48.5

And it's been a really productive time out here.

0:52.5

So I ask you this, Jeff.

0:54.8

I know we've spent so much time thinking of a guest for our 250th episode that is based on the Upper West Side.

1:01.5

Do we scrap that all?

1:03.0

Oh, and go for somebody who lives in L.A.?

1:04.8

Yeah, just on the West Side.

1:06.1

Okay.

1:07.6

Maybe.

1:08.3

How about, okay, the woman who drove us the Uber driver, they're all, ladies and

1:13.7

gentlemen, all we've done while we've been out here, I promise is complain about Uber drivers.

1:18.6

Okay, how about the woman who drove us from Englewood? Yes. To Korea town. Yeah. And the entire time,

...

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