#245: Intentionality and Employer Branding with Roy Abdo, Digital Revamp

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 20 May 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about the continued importance of employer branding, and why it is so important to be intentional about documenting and codifying culture, processes and the way internal communications are handled. To help me discuss this topic, I’d like to welcome Roy Abdo, CEO, Digital Revamp.

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.7	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.1	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles, or get a copy of my latest book, Meaningful Measurement
0:33.9	of the Customer Experience, now available on Amazon and other retailers.
0:39.0	Today we're going to talk about the continued importance of employer branding, and why
0:42.6	it is so important to be intentional about documenting and codifying culture processes
0:47.6	and the way internal communications are handled.
0:50.2	Tell me, discuss this topic.
0:51.2	I'd like to welcome Roy Abdo, CEO of Digital Revamp.
0:55.2	Roy, welcome to the show.
0:57.0	Thank you so much for having me, Greg.
0:59.1	Yeah, looking forward to talking with you.
1:00.9	Why don't we start by just give us a little background about yourself and what you're
1:05.5	doing at Digital Revamp.
1:07.2	I'm the CEO and owner of Digital Revamp Marketing Agency, and my background is in all
1:13.3	in communication and marketing.
1:14.8	I worked about seven years in media production, and I was a consultant for about another
	...

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