Gene Simmons' wife randomly just said to me, he's like,

you'd look really sexy if you shaved your head. I remember going on vacation with my wife. The entire time we were gone, my phone was just blowing up with like, you have a new subscriber, you have a new subscriber. I was like, what's happening right now? It sounds kind of weird to say, but it's almost a fear of success. I just love listening to music, so now I get to do it all day and get paid for it. That was Mike Indovina.

He started as a drummer chasing rock star dreams. Today, he runs

a membership helping musicians create professional recordings from home. Now, here's what's wild.

Mike went from frustrating course launches to $19 ninety seven dollar a month coaching membership where

people stay not for months but for years some without even releasing music today we're talking

about the borrowed influence strategy that got him seven cent leads while he closed his first

membership to start something better and the email from a veteran's wife that put

everything in perspective. Let's dive in. Mike, welcome. Thanks for joining us. Thanks for having me.

Okay, so we're going to dive right in and talk about how you've taken a passion of yours,

turn it into a great business that allows you to work from wherever. We were talking about that before we got started. But before we get into it, give people a sense of the kind of work that you're doing. Yeah, so my name is Mike and Nevina and I run a website, Master Your Mix.com, where I help out rock musicians with creating professional recordings and mixes from their home studio so that they can be excited by the quality of it and feel

proud and confident to release it. I really believe that there's a lot of positive impact that

can be made through music and most musicians don't know that until it's out. So I've known so many

great musicians trying to record themselves, getting results that they weren't happy with and

abandoning their music. So I want to just help people finish that and get it out.

So you're helping musicians mix and master their recordings to be able to share with the world.

Yeah. Making them sound better. Exactly. Yeah. Okay. So take me back then. How did you get into the mixing and mastering? So I started as a drummer when I was

10 and just from that point on like being a rock star was the goal, right? And I was very fortunate

that throughout the years I was, I had a couple bands. I had some levels of success getting on the

radio, getting on TV, touring national distribution deals, all that kind of stuff.

But we were young. And what would happen is, as people got older, responsibilities would kick in,

and, you know, family and jobs and houses and blah, blah, blah. And so many of my bands would kind

...