244: Cora Miller Shows Boys of Color That Grooming Is For Them, Too, With Young King Hair Care

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

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4.7 • 1.8K Ratings

🗓️ 31 March 2021

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Cora Miller became the solution to the one recurring question she had after becoming a new mom: Why aren’t there specific hair products representative for boys of color?

As she was looking for products to style her son’s hair that were clean and plant-based, to her surprise, there were none, and that bothered her. After seeing this gap in the marketplace and talking through her frustration with her husband, Young King Hair Care, the first multicultural beauty and wellness brand for young men, was born.

Unlike other hair care brands, it didn’t start in the kitchen for this CEO. Instead, she did months of market research and found a research and development partner who understood her vision. In that search, Cora and her husband found a Black female chemist who had been working in the natural hair care industry for years, and their partnership took off! In a matter of a year, from research to final product, Young King Hair Care was ready to show young boys that it’s okay to groom themselves, and have a self-care moment just for them, too.

From the official launch date in Dec. 2019, to starting with a table set-up in her home hallway, which she affectionately called “Young King Fulfillment Center,” to now being sold on Target shelves, the Millers are well on their way to redefining male grooming for the next generation.

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Guest Social Media Info

Young King Hair Care (Facebook) – @youngkinghaircare

Young King Hair Care (Instagram) – @youngkinghaircare

Cora Miller (Instagram) – @co_ruh

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Transcript

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0:00.0	I just believe that regardless of when you walk down an aisle, you should be able to look
0:10.1	at a product and feel like it was made for you, or it's tailored for you, or you were
0:15.4	thought about in the process, not an afterthought.
0:20.1	You're listening to SideHussell Pro, the podcast that teaches you to build and grow your
0:24.9	side hustle from a passion project to profitable business, and I'm your host, Nikaela Matthews
0:30.6	of Kome.
0:31.6	So let's get started.
0:33.6	Hey, hey guys, welcome, welcome back to the show.
0:38.6	It's Nikaela here, and today in the guest chair, we have Kora Miller, the co-founder and CEO
0:45.2	of Young King Carecare, the first multicultural beauty and wellness brand for young men.
0:51.5	Here by her son, she and her husband launched this company in December 2019 with the mission
0:56.7	to redefine male grooming for the next generation.
1:00.6	Kora has nearly 10 years of experience as a leader in corporate social responsibility,
1:05.6	programs development, and communications, and previously, she was the VP of External Affairs
1:10.6	for United Health Group, where she managed strategic partnerships and evaluation of community
1:15.5	investment outcomes.
1:16.5	And in today's episode, you will hear how Kora researched and vetted her idea before
1:22.0	deciding to pursue it.
1:23.7	You will hear about the strategic moves, Kora and her husband made to go to market and
1:27.8	land on target shelves within the first year of launching their product.
1:32.2	And you'll also hear the real financial sacrifices and bets that go into meeting the demand
1:37.6	to be in major retailers when you are a young brand.
	...

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