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Grammar Girl Quick and Dirty Tips for Better Writing

243 "Think Different" or "Think Differently"

Grammar Girl Quick and Dirty Tips for Better Writing

Mignon Fogarty, Inc.

Society & Culture, Education

4.52.9K Ratings

🗓️ 7 October 2010

⏱️ 7 minutes

🧾️ Download transcript

Summary

"Think Different" or "Think Differently"

Transcript

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0:00.0

Grammar Girl here, in a recent episode you learned that adverbs do not always end in

0:10.5

L.Y.

0:11.5

So perhaps you now think differently about adverbs.

0:14.7

Wait a minute though, should we have said, think different as Apple does in its advertising

0:19.5

slogan?

0:20.5

Let's explore verbs and adverbs further.

0:24.4

Before we analyze apples think different advertising slogan, we need to review two concepts

0:29.3

we discussed in previous episodes, linking verbs and flat adverbs.

0:35.1

Linking verbs, such as to be, to seem, to taste and to look, often describe a state of

0:41.2

being or feeling.

0:43.2

Usage expert Brian Garner explains them this way, quote, these verbs connect a descriptive

0:48.4

word with the subject, hence the descriptive word following the linking verb describes

0:53.7

the subject, not the verb, unquote.

0:57.4

For instance, in the sentence he is handsome, the linking verb is, connects he, the subject,

1:04.2

to handsome, the adjective.

1:07.0

Now let's contrast linking verbs with action verbs.

1:10.3

Action verbs such as to jump and to yell, describe activities.

1:14.3

If you want to describe an action verb, you need to use an adverb.

1:18.4

If someone paid you a lot of money, you can't say he paid me handsome.

1:22.9

You have to say he paid me handsomely.

1:26.3

In that sentence, you're describing how he paid you, with the adverb handsomely, you're

1:32.0

not describing how cute the man is.

...

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