Oh yeah, what's up? How's it going? Greetings from Los Angeles. I am on the road. As you

may know, if you've been listening, excited to talk to your listeners and readers every

day about my new book, Gonzo Capitalism. And of course, the show rolls on. The show

known as Side Usal School. In this week's Failure Friday segment, we're going to hear

from a personal finance blogger who failed to renew his domain name. This is a pretty

crushing failure. If you forget to renew your domain name, it's a long story. Sometimes

you can get it back, but most of the time you can't. It's just gone. Somebody else comes

and takes it. So in his case, it was stolen by a company that puts up junk websites with

affiliate links, advertising, trying to make some money. They make money basically by stealing

other people's domains. Like Side Usal School.com or whatever domain name you have. It could

be your name, it could be your business name. You have to pay for that every year, actually.

You don't just pay for it once. Fun fact. So you got to renew that. Anyway, let's let him

tell the story. Max Martin is his name. He's a software developer, DJ, and former personal

finance blogger. What happened? How did it feel? And what did he learn? So I'll be back

at the end with a quick wrap up. But first, here's Max.

Hey there, I'm Max. The guy who once navigated the waters of personal finance blogging, only

to be capsized by a sneaky domain renewal. Or rather, the lack thereof. For a couple

of years, Max's money musings was my humble little corner of the internet. I wrote about

everything from budgeting to Bitcoin, guiding readers to become masters of their financial

fate. The process was a reward in itself, researching complex financial concepts, distilling

them down into understandable articles, and seeing my readers benefit from my insights.

My blog had just started gaining traction with a faint hope of ad revenue in the air when

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