242: The Secret to Happy Clients with Olivia Herrick

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 25 March 2019

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The customer is always right. Sure, you know that, but as an artist how do you balance your own creativity AND give your clients exactly what they want? And what happens when “following your bliss” isn’t actually paying the bills? This guest found the perfect balance of her own creativity and a client-centered strategy to really give the people what they want AND grow her business. Olivia Herrick is MY graphic designer, working on all things Jenna Kutcher, and she’s the artist behind the new Goal Digger branding that we launched at the beginning of 2019. Olivia calls herself a chronic creator, and today she’s sharing how she creates value for clients, the one thing she does EVERY morning, and how educating your clients can make you BOTH happier. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/olivia/

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to the Gold Digger Podcast episode number 242.
0:05.4	You're an artist or a creator.
0:07.7	Maybe you have your own style in eye for what works and you love the creative process.
0:13.3	But how do you balance your creativity with things that will make you money and keep your
0:17.7	clients happy?
0:19.2	Today's guest found the perfect balance of our own creativity and a client-centered strategy
0:23.8	to really give the people what they want and to grow her own business.
0:29.6	Olivia Herrick is a graphic designer based in Minnesota and known for her clean, vibrant
0:33.9	work in logo, pattern, and packaging design.
0:37.1	Now Olivia is also my graphic designer working on all things Jenna Kutcher and she is the
0:42.4	artist behind the new Gold Digger branding that we launched at the beginning of this year.
0:47.2	After five years of full-time work as a designer, Olivia launched her own studio in 2015,
0:53.1	one of her clients loved her work so much that they recruited her to a full-time position
0:58.4	as the creative director in 2016.
1:01.8	But a year later, Olivia left that position and returned to her studio because she realized
1:06.9	that she missed the actual design work.
1:09.9	Olivia calls herself a chronic creator and today she's sharing how she creates value for
1:14.3	clients even when it might not be the easiest thing for her own creativity.
1:19.7	This episode is filled with so many good nuggets of wisdom.
1:23.0	I'm not going to hold you up any longer without further ado, meet my graphic designer, Olivia
1:28.5	Herrick.
1:29.8	You're listening to the Gold Digger podcast where we firmly believe that work doesn't have
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.