242: Resisting Outside Pressure Proved the Power of Decision

Discover Your Talent–Do What You Love

Don Hutcheson

Education, Business, Self-improvement, Careers

5.0 • 619 Ratings

🗓️ 5 April 2016

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brian Kurtz resisted parental pressure to go into a profession. He became an English major instead. Later, faced with a choice between a writing position at Boardroom, Inc. or a branch of marketing few even knew existed, he had to look deep inside himself. A serial direct marketer for almost 35 years, he says he never met a medium he didn't like. Recently, he left his beloved Boardroom Inc., where he was responsible for the mailing of close to 2 billion pieces of direct mail. As founder of Titans Marketing LLC, his mission is to be the bridge between the eternal truths of direct response marketing and state-of-the-art direct response marketing today.

Transcript

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0:00.0	Hello, world. Welcome to discover your talent, do what you love, number 242. I'm creator and host, Don Hutchison.
0:19.1	Every day I interview someone from around the world who has
0:22.0	discovered his talents to do work he loves to create a life of success, satisfaction, and freedom.
0:29.0	Brian Kurtz resisted parental pressure to go into a profession. He became an English major instead.
0:35.3	Years later, when he had to choose between a writing position
0:38.1	at Boardroom Incorporated or a branch of marketing few people even knew existed, he had to look
0:43.7	deep inside himself. Today, I'm delighted to bring you our featured guest, Brian Kurtz. Welcome,
0:49.7	Brian. Thanks, Don. I'm really, really pleased to be here. Thank you, sir. Brian, are you using your talents doing work that you love?
0:56.3	Absolutely, 100%.
0:57.6	All righty. We want to hear the whole story.
1:00.2	Brian Kurtz has been a serial direct marketer for almost 35 years and never met a medium he didn't like.
1:06.5	He recently left his beloved boardroom incorporated where he was responsible for the mailing of close to
1:11.2	two billion pieces of direct mail in his career, and he did not lick every stamp.
1:15.9	His mission for the next 35 years as the founder of Titans Marketing LLC is to be the bridge
1:21.7	between the eternal truths of direct response marketing and all that is considered
1:26.0	state-of-the-art direct response marketing today.
1:28.7	Truth be told, Brian's ultimate goal is to umpire in the Little League World Series in Williamsport,
1:34.3	Pennsylvania while he is still upright and he hopes it happens soon.
1:38.2	So Brian, good luck on that last goal. Are you really close to making that happen?
1:41.4	You know, I'm one big step away. I've done Eastern regionals that would qualify me. I'm qualified to get to Williamsport, but there's a lot of people who want to get there. Yeah, I can imagine. Well, you have all the marketing tools. Yeah, you know, I think that one I'm not going to be able to use my marketing. Unfortunately, it's a little more political. Well, tell our
2:02.7	listeners what you're up to now that has you engaged. So, you know, we'll go back, I guess,
2:07.3	and talk about my career. But right now, I came to the realization that I'm an educator,
	...

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