242: How Twitter Can Help You Lead, with Joel Comm

Coaching for Leaders

Dave Stachowiak

Education, Business, Management, Self-improvement, Careers

4.8 • 1.6K Ratings

🗓️ 25 April 2016

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Joel Comm: Twitter Power 3.0 Joel Comm shares strategies from his book, Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time*, to help us discover how to use Twitter to support leadership development. Quotes The crazy, mundane tweets actually turn out to be one of the areas that more people connect with because we can relate to the silly things … it provides real human connection. —Joel Comm When we talk about search, people immediately go to Google … but Twitter is actually one of the greatest search engines on the web. —Joel Comm Authenticity is the key word; people are tired of being marketed to. —Joel Comm The question shouldn’t be, “How do I use Twitter to market?” The question should be, “How do I reach into this audience … and bring value to them?” —Joel Comm Twitter is the watercooler of our time. —Joel Comm Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Transcript

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0:00.0	When I first tried Twitter years ago I was left with the impression of what's the point of doing this?
0:08.0	And yet I've been pleasantly surprised since then of how much Twitter has informed not only my professional
0:14.8	development but help me to build relationships on today's show how Twitter can
0:19.8	help you lead this is is Coaching for Leaders, episode 242.
0:24.8	Produced by Innovate Learning, Maximizing Human Potential. Greetings to you from Orange County, California. This is coaching for leaders and I'm your
0:39.6	host Dave Stahoviac. Leaders aren't born, they're made,
0:45.0	and this weekly show will give you access to the best thinkers, resources,
0:50.0	and actions that will help you to develop your leadership skills.
0:54.3	And speaking of leadership skills being made, one of the things that we are all navigating
1:01.1	in today's age of technology and social media is understanding how to build
1:06.2	relationships and influence in the online world and you've probably been ignoring everything
1:11.7	in the media if you haven't heard anything about social media or services like Twitter.
1:17.0	And today we're going to take a look at Twitter.
1:20.0	We haven't really looked at Twitter on the show before, but it is an important
1:24.6	social network from not only the standpoint of leadership development, but also
1:29.9	from the standpoint of business influence, and we're going to look at both of those
1:33.2	lenses today and I'm thrilled to be able to welcome a guest who has really
1:40.3	developed a great expertise in Twitter and is extremely knowledgeable on building
1:45.9	an audience and I know he's going to provide a lot of assistance to us in that and that is
1:49.6	Joel Com.
1:50.6	Joel is the New York Times best-selling author of 12 books including the
1:55.0	AdSense Code. Click here to order stories from the world's most successful
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