242: Alternate Reality Games

Guide to the Unknown

Kristen Anderson and William Rogers

Tv & Film, Arts, Comedy

4.7 • 1.1K Ratings

🗓️ 1 July 2022

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

WE'RE LOST IN AN ALTERNATE REALITY! You know how a good movie can just suck you in? What if you actually BECAME a character. That's kind of what Alternate Reality Games (ARG's) try to do. Sometimes they're for marketing, but sometimes they're just incredibly immersive experiences. We're digging into the mini campaign for The Black Phone, as well as Stranger Things, Halo, and Nine Inch Nails' album Year Zero! OH, and TOMORROW, join us for a livestream to raise money for Planned Parenthood. It starts at 2pm est right here: https://tiltify.com/@gttupod/gttupp VIDEO VERSION HERE For full sources and links, visit http://www.gttupod.com/home/gttu242 Support GTTU on Patreon! Depending on the tier you choose, you get one, two, or FOUR full bonus episodes per month, a private Discord, and more at patreon.com/gttupod. Thank you so much! See everything GTTU-related at gttupod.com. Watch videos of all of our episodes at youtube.com/gttupod Follow us online: https://www.instagram.com/gttupod https://www.facebook.com/gttupod https://www.twitter.com/gttupod Join our private Facebook group at facebook.com/groups/gttupod

Transcript

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0:00.0	We are available to write your ARGs or your commercials within commercials.
0:04.0	This is just a spitball.
0:05.6	Did I tell you guys the
0:16.4	to guide to the unknown I'm Kristen and I'm her little brother
0:19.0	William and this week we're talking about ARGs alternate reality gains.
0:23.7	Some of the most fun that you can have.
0:25.8	That's right.
0:26.8	Blurring the line between story and reality.
0:29.9	That's right, entertainment and self.
0:32.1	Mm-hmm. I tried to look at the history of ARGs where they come from
0:37.3	classifications for them. It was equally if not more confusing than many of the stories that I tried to look up for
0:45.8	this week's episode. I found this so much more challenging than I expected to. Not to
0:52.1	find this stuff necessarily but to just understand and parse out what happened.
0:58.0	So I can only imagine.
1:00.0	Yes, I ended up my eyes were bigger than my stomach. I wanted to tell you where these came from and everything, but then it all became like, there are many aspects that go into creating a good ARG.
1:11.0	The curtain, hailing back to the Wizard of Oz, pay no attention to the man behind the curtain, of course.
1:16.5	And I was like, okay, I both respect this and it's two in the weeds.
1:20.2	The idea at its core, I think many people are familiar with ARGs today. A lot of them are used for marketing, it seems.
1:28.0	The idea is basically there is a story happening. The way that you uncover the story is usually by finding out that like oh if you go to this
1:36.8	website and click on this picture it takes you to a secret link right where the real story is happening.
1:44.0	It is a story that it's almost like a video game.
1:46.7	It's up to you to participate in it.
	...

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