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Now let's jump into the episode.

What would you want to be known for?

What is the position that you want to own?

Defending a position is easy.

Establishing it is hard.

It's one of my favorite quotes about business.

And he said, the secret to business is staying in business.

We want to start new channels.

We want to start new podcasts. We want to write new books. We've got 42 different course ideas. Most successful companies find a winning formula and then

they stick with that winning formula. One of our goals at Think Media is to help you think

different than everybody else so that you can create an unfair

advantage over the competition. And I'm excited for this episode of the Think Media podcast where we're

going to be going through six questions that when you think deeply about these and you answer them

for yourself, for your channel, for your business, they will lead to your success on

YouTube this year. These six questions are actually coming from a book called positioning,

The Battle for Your Mind, and it's one of the classic books on marketing that is very powerful.

Now, we've touched on this in the podcast in the past, and we'll link up some of the previous episodes for you to check out.

But these are six questions that the authors give us that are simple to ask, but difficult to answer.

So I want to encourage you to buckle your seatbelt for this episode of the Think Media podcast,

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