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If you ever wanted about the best ways to expand your online presence, if you're trying

to reach people for your side hustle, your e-commerce business, the personality brand you're

trying to build, your coaching business, whatever it is, or maybe you've got a blog

on YouTube channel, social media account of some kind, whatever the case may be, you want

to know the next steps to reach a larger audience. Well, you are not alone. A lot of people

want this, in fact, and they want it in different ways, but there are some commonalities.

So today, on the podcast, which is called Side Usual School, by the way, welcome. We're

going to address a question from Trent. Trent is a tech enthusiast and gadget reviewer

from Phoenix. He's been creating tech blogs and unboxing videos. Love those. Always

love watching a nice unboxing video. Who knew that was going to be a huge genre, but

it is. Lots of monetization there as well. Anyway, he's thinking of expanding his reach.

He wants to know about taking his content to additional platforms, so we'll talk about

that, but I also want to encourage him and you, perhaps, before you just go kind of posting

the same things everywhere, or before you drive yourself crazy trying to create unique

content for everywhere, both ways are kind of problematic. Let's maybe do a little bit

...