240. Lee Glandorf, Tracksmith Head of Communications

Ali on the Run Show

Ali Feller

Run, Health & Fitness, Women, Inspiration, Runner, Entrepreneur, Sports, Fitness, Health, Running

4.9 • 3.7K Ratings

🗓️ 21 May 2020

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

"The best thing that can happen to you is to have all your plans get blown up because then you learn how you react to that."

Last week, Tracksmith announced it was adding two members to its team: professional athletes Mary Cain and Nick Willis. But Nick and Mary aren't just figureheads for the brand or sponsored athletes. They're full-time, salaried employees. On this episode, Lee Glandorf, head of communications at Tracksmith, shares the behind-the-scenes making of those deals, and talks about what hiring Nick and Mary means for both them and for the brand. She also explains why now — in the midst of a global pandemic — was the right time to make these moves. Lee is a former Yale University rower turned runner, who also shares her running story and talks about how, as someone who thrives on lists and plans, she's adjusting to life right now and finding ways to connect with the community.

What you’ll get on this episode:

How Lee is handling this time as a self-proclaimed “control freak” (6:00)
How Tracksmith pivoted strategies and plans at the onset of the Covid-19 pandemic (12:00)
All about Tracksmith’s decision to hire professional runners Mary Cain and Nick Willis earlier this month (16:30)
How Lee fell in love with running (33:00)
How Lee got her job at Tracksmith (42:50)

What we mention on this episode:

On the Job with Taylor Ritzel, Content Acquisition at Netflix

Run Free Grand Prix

"Mary Cain Announces New Role at Tracksmith," via Women’s Running

"To Run My Best Marathon at Age 44, I Had to Outrun My Past," via Wired

Follow Lee:

Instagram @leeglandorf

Follow Ali:

Listen & Subscribe:

SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!

Transcript

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0:00.0	Welcome to the Alley on the Run show. It's bonus episode day.
0:08.7	I'm your host Alley Theller and every week I talk with inspiring people who
0:12.7	lead interesting lives on the run and beyond. And while running is the thing that
0:16.9	brings us all together on these episodes, we learn the wise behind the runs.
0:21.2	The decisions people have made to get where they are today and how getting
0:24.7	sweaty has factored in. I wanted to pop in today with a little something extra
0:29.4	with my friend League Landorf. Lee is the head of communications at Tracksmith.
0:33.9	She went to Yale. She was a rower, which if you listen to the Taylor Ritzel episode
0:38.5	of The On the Job Series, you know I am now very interested in rowing.
0:42.8	What a fascinating sport. Did any of you row? Can you tell me more about this?
0:46.9	I feel like I'd love to try it, but also I wouldn't. I don't think that I would
0:51.0	be great. I actually don't think I could even get into the boat.
0:55.4	I think I would tip it over. That's what I used to do when we would go
0:58.8	canoeing as kids. Okay. League Landorf, why a bonus episode? A few
1:03.4	reasons. Let's talk about them. First, if you follow running news, you may have
1:07.5	seen that last week, Tracksmith announced it was adding two pretty cool
1:11.6	members to its full-time team. Pro runners, Mary Kane and Nick Willis.
1:16.7	Not a sponsored athlete, not as influencers, not as ambassadors, but as full-time
1:21.6	salaried employees. Of course, immediately, email the tracksmith wanting to
1:26.6	know all about this move about why Tracksmith brought them on full-time,
1:30.5	about what this means for athlete sponsorships, and about what Mary specifically
1:35.6	will be doing. Her job is rooted in New York City, and she's going to be
	...

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