And working on this core technology, I just over and over again lost deal after deal because

commercial satellite imagery providers that we were trying to buy data from were such a pain

in the neck to work with. They like wouldn't give us pricing. The licensing that they were

offering made it impossible to actually show the imagery to anyone and you know we would negotiate for three

four five six months and lose the opportunity that we were working on

all right down lift off the clock is started three speed two to scene one we chose to corner the world Hello and welcome to the new space

by LIFEO, where we discuss new space technology,

finance and innovation with executives, founders and more exciting people

from the startup and the new space ecosystem.

I'm Dani Seidel. And I'm Swim Shavara and together we from the startup and the new space ecosystem. I'm Danes Seidel.

And I'm Sven Shavara and together we are the founders of the Earth Observation Company Live

Heo and New Space Vision.

Today we are very excited to welcome Joe Morrison, Vice President of Commercial Product at

Umbra, which provides high-resolution satellite imagery using sound, which is sought

for synthetic aperture radar.

Hi, Joe.

Hey, thanks for having me. I'm excited to be here.

Yeah, we're super excited for having you. We've met once very briefly here in our Berlin office,

but I'm absolutely excited to go into a couple of topics today with you because you're really one of the

outstanding experts on everything around Earth observation. But before starting into

exactly what Umbra is doing, we wanted to hear a little bit about yourself. Because before landing

at Umbra, you were at Azaver, right? Maybe I mispronounced that.

...