24: Big Guy, Little Guy

The Way I Heard It with Mike Rowe

History, Society & Culture

4.9 • 40.8K Ratings

🗓️ 5 July 2016

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you compete with a thriving 20th century company? Use 18th century technology of course.

Transcript

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0:00.0	This is the way I heard it.
0:01.6	Read was a little guy.
0:10.6	A little guy with no plan, no strategy, and no real idea of what to do with his life.
0:16.8	So uncertain was read about the trajectory of his own career.
0:21.5	He joined the army as well as the Peace Corps.
0:25.1	A monument to vocational schizophrenia if there ever was one.
0:29.2	John, on the other hand, he was a big guy.
0:32.2	A big guy who knew from the start exactly where he was headed.
0:36.5	Like his dad, a milkman, and Brooklyn, John worked hard and always put the customer first.
0:42.6	He started out at a 7-Eleven, stocking shelves.
0:46.0	Soon after that, he was running the store, and by the time he was 25, John was managing
0:51.8	dozens of 7-Elevens.
0:54.6	After that, John went on to run the Circle K organization, and then he became the CEO
0:59.8	of Taco Bell.
1:01.7	John's rise to the top was as fast as the food he served.
1:06.1	And when he transitioned into the entertainment business, he took all that experience with
1:10.9	him.
1:11.9	Meanwhile, little read returned from the Peace Corps, determined to do something big.
1:18.4	In Silicon Valley, he was surrounded by all sorts of new technologies and bold innovations.
1:24.6	But it was a very old idea that got read to attention.
1:28.2	An idea from 1791, first laid out in the US Constitution.
1:34.0	What if the little guy could use the US Postal Service to compete directly with the biggest
	...

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