Okay, why don't you just dive in?

What happens when a customer orders a surfboard?

Where does the journey begin?

The journey, well, it begins in just by whom you pick to build your board,

you're kind of opting in on materials and construction.

Now, if you're going to a hand shaper or somebody that uses one of the

CNC machines and whether those finished blank products are going to be glassed at a contract

glass shop or in-house, that all is going to determine, you know, the look, feel, cosmetics,

and the strength of the finish board, because each

has their own strengths and weaknesses.

Okay.

So by and large, like when you talk to Greg Marks recently, this whole thing about a contract

glass shop is kind of relatively new, and it goes back to probably when, you know, he

started in the early 80s, Waterman's Guild.

Before that, most places had their own in-house thing.

Like Greg Knoll, in his heyday, when he had his place in the South Bay,

he blew his own blanks, had his own factory for shaping, made their own blanks,

had their own glassing in-house, the own distributionary.

They did everything on a big scale.

But I think under the influence of the backyard board

and the way that shaping kind of started to get divorced,

shapers started to specialize in what they did,

...