Here's the reality. It doesn't matter how cute your landing pages, how cute you are, how clever your marketing copy is, how amazing and life changing your products and services and offers are.

Because if your audience doesn't understand understand they don't like it.

Hey everyone and welcome to Business Buke-Kip.

I'm Christy Wright best-selling author, certified business coach, keynote speaker, but most of all

your bossy big sister here to give you the practical certified business

here to give you the practical steps you want and the tough love truth you need to succeed. Let's dive in

Today we are talking about how to be clear in your business. I know you probably think you are clear.

You think that you are so obvious and so clear in direct in your business, in your landing pages, in your messaging,

but there's a good chance you might be

missing the mark.

And so today we're going to talk about how to get clear in your messaging and in your business

and in your processes so that your customers can do business with you.

Let me start with an example. I recently got home from Disney with my two boys.

We met my husband down there for a conference. He was at in Orlando.

And before I was leading up to this trip I'm doing all the research

right like if you don't live in Orlando and you're not a Disney person that like

knows the ropes you go all the time then this is a really intimidating process well as many of you know my son has autism and so going to Disney which we've never done before

is a really intimidating thing the crowds the weather temperatures, the extremes, the lines,

all of it.

It felt really, really intimidating.

Well, of course, I want my kids to be able to experience Disney.

I loved it as a kid, but I wanted to set us up for success. So it started doing my research on like how can you reduce the lines as much as possible. We already decided to go in January when it's a lower season. You're going to have less crowds. We're not going in the summer, not have the heat of the summer.

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