238: Change this One thing in Your Marketing and your Business Will Explode: Building a Storybrand with Donald Miller
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 21 April 2022
⏱️ 39 minutes
🧾️ Download transcript
Summary
If you're a business owner wanting to uplevel your marketing in ANY way, YOU HAVE GOT TO LISTEN TO THIS EPISODE. Because today's guest is none other than The Heart Conference's keynote speaker…. DONALD MILLER.
Today we talked about one of our favorite books of his: Building a Storybrand. It's one of the most powerful business marketing books we've ever read and is on our annual repeat-read lists.
In this episode, Don shares the biggest mistakes small business owners make in their marketing and the solution you can begin to utilize NOW. We discussed how to speak to your ideal customers and get their attention and stand out, how to communicate clearly and eliminate the confusion in your brand messaging that's costing you big time, and he shared some powerful mindset shifts and business advice that you need to hear.
This episode is a firehose worth of information and tools and you DO NOT want to miss it.
The Heart Conference: www.theheartuniversity.com/conference
Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle podcast. We are your hosts, |
| 0:03.1 | Evie McCloud and Lindsay Roman. Welcome back to the show, my friend. If you've |
| 0:06.5 | been a listener for a while and haven't yet hit that subscribe button, |
| 0:09.4 | make sure to do so you never miss an episode that we dropped twice a week. |
| 0:13.2 | And if you are a brand new listener, |
| 0:14.7 | thank you just so much for tuning into today's show. |
| 0:17.2 | On this podcast, we mix heartfelt conversations |
| 0:19.5 | on life and faith with encouraging |
| 0:21.2 | and intentional business and marketing tips. And we just love to jam on all things marketing and going after your God-given |
| 0:26.0 | dreams. |
| 0:27.0 | Now that you're fully versed in what you can expect on this show, let me just, oh, okay, I need to take a minute to collect myself because today's guest is none other than the Heart Conference's keynote speaker Donald Miller. |
| 0:41.0 | Just, okay, a collective moment for my mouth to drop on the floor. |
| 0:46.0 | Listen, if you are a business owner wanting to uplevel your marketing in any, any way, |
| 0:51.0 | you, don't you dare, don't you dare, turn off, don't you go anywhere? You have to keep listening to this |
| 0:56.4 | episode. Donald Miller is the CEO of Storybrand and every year he helps more than 3,000 |
| 1:01.2 | business leaders clarify their brand message. |
| 1:03.2 | Combined, Dawn's books have spent more than a year on the New York Times Best Sellers |
| 1:07.2 | list. His books include Blue Like Jazz, A Million Miles in a thousand years, |
| 1:11.6 | scary close, and his newest release, Hero on a Mission. |
| 1:14.8 | Don is widely considered one of the most entertaining |
| 1:17.2 | and informative speakers in the world, |
| 1:18.9 | and his thoughts on story |
... |
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