237: Your Brand Story with Emily Soccorsy & Justin Foster
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 18 March 2019
⏱️ 59 minutes
🧾️ Download transcript
Summary
Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs or Root Beliefs" approach to small business branding.
Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. |
| 0:12.9 | And now here are your hosts. |
| 0:15.1 | Welcome to this episode of The How What Business. |
| 0:17.0 | This is Henry Lopez. My guests today are Emily Sikorsi and Justin Foster. Emily and Justin, welcome to the show. |
| 0:24.6 | Thank you so much for having us. |
| 0:26.6 | Thanks, Henry. |
| 0:27.6 | I'm glad to have you. I've been looking forward to the conversation as we were chatting about before we started recording our, my good friend. |
| 0:34.6 | And then of course you've been on her show show Joan Sotkin connected us. So thanks |
| 0:39.7 | to Joan for that. On today's episode, Emily and Justin are going to share their entrepreneurial |
| 0:45.8 | journey. We'll chat about that briefly. But then we're going to dive into one of their areas of |
| 0:49.8 | expertise and one of the things they do with their current firm, and that is to tell the story |
| 0:55.2 | of your brand. We've talked about branding many times on this show, but it's always good to |
| 1:00.6 | have a different perspective and a different approach to it, especially this concept of telling |
| 1:06.5 | the story of your brand as a small business owner or as a solopreneur. |
| 1:12.0 | If you want to receive more information about the Howa Business, |
| 1:15.3 | including links to the show notes page for this episode, |
| 1:18.4 | just text a word biz, B-I-Z, to 31996, and I'll send you a text with more information. |
| 1:26.2 | So let me tell you about Emily and Justin. |
| 1:27.9 | Emily specializes in collaborating with leaders and teams to build brands rich with |
| 1:32.9 | meaning and connection. |
| 1:34.4 | She helps her clients uncover real relevant brands with leaders who believe branding is |
| 1:40.8 | first a spiritual experience. |
... |
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