237: How Temidayo Adedokun Is Bringing African Culture, Even to the Tiniest of Us, With Ade + Ayo

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 17 February 2021

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You’d probably think that launching a new business in the middle of a pandemic wouldn’t be the most “received” idea, but for Temidayo Adedokun, she accepted the challenge. In 2020, Temidayo launched Ade + Ayo, a collection of beautifully crafted pieces that make the African aesthetic practical for even the littlest among us. Her pieces keep things modern and affordable for parents, too.

Interestingly enough for Temidayo, she’s no stranger to the entrepreneur world as her parents paved their own way, although they encouraged her to take a more “traditional” path. And for her, that was law. While attending Yale for her studies, during her second semester, she became dissatisfied with the path she’d chosen. After Yale, the future entrepreneur decided to pursue corporate law to pay off debt (so relatable!), but ended up hating it and leaving that firm after nine months because she felt like she sold her life to the firm.

Upon trying to figure things out and working at a boutique law firm, Temidayo became pregnant with her first baby. She immediately became hooked on watching YouTube videos and finding ways she could bring Nigerian and African culture into her son’s life. After searching on Etsy and other places, she couldn't find what she was looking for, which was African prints and colors on soft fabrics, that she’d feel comfortable putting on a baby, but also felt modern.

Enter Ade + Ayo.

Here’s what you’ll learn about Temidayo and her business from this episode:

How the plan to work at the firm while working on Ade + Ayo on the side, until it got enough traction didn’t quite happen
How she learned effective e-commerce while simultaneously becoming a mom
How she positioned herself for years to be in the position she’s in today

Listen to this episode on Apple Podcasts, Spotify, Soundcloud

This episode is brought to you by:

Skillshare

Explore your creativity at Skillshare.com/hustle and get a free trial of Premium Membership

GustoAs a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp.

Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Ade + Ayo (Instagram) – @adeandayo

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Take one step. Break down whatever idea you have into really, really small steps and start
0:08.8	taking them. And if you enjoy it, momentum is going to build and you're going to want
0:13.7	to take bigger steps.
0:15.5	You're listening to Side Hustle Pro. The podcast that teaches you to build and grow your
0:22.6	side hustle from passion project to profitable business. And I'm your host, Nikela Matthews
0:28.2	a cool man. So let's get started.
0:31.1	Hey, hey guys. Welcome. Welcome back to the show. It's Nikela here. And today in the guest
0:38.1	chair, we have an awesome side hustler turned full-time entrepreneur who actually launched
0:45.1	her business during the pandemic. Talk about inspiration. Her name is Tami D'Aio, Adé Do
0:53.0	and she is the founder of Adé and Aio and Nigerian Canadian living in the US. Tami D'Aio's
0:59.0	Nigerian culture has been a constant source of pride and joy for her. When she found out
1:04.5	that she was pregnant with her first baby, she was eager to fill his world with pieces
1:09.2	that reminded her of home and would introduce her son to the beauty of African cultures.
1:15.2	But her search for these pieces revealed a huge gap. She couldn't find clothes in traditional
1:20.4	African colors and patterns that would be comfortable enough and soft enough for daily
1:25.5	wear. Plus any African inspired nursery decor was all safari themed and too expensive.
1:32.5	So she was sat in but determined to provide a solution. And that is how her line Adé and
1:38.7	Aio was born. Launched in October of 2020, Adé and Aio is a collection of beautifully crafted
1:45.9	pieces that make the African aesthetic practical for the littlest among us while keeping things
1:52.2	modern and affordable for parents. Adé and Aio collections prioritize artisan crafted
1:58.1	products, bamboo and organic cotton textiles and eco-friendly practices. And a portion
2:04.8	of proceeds from each sale goes to improve educational opportunities for young children
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.