237 FRICTION by Roger Dooley

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 26 July 2019

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/friction-roger-dooley

In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts.

Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.

Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.

If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task.

In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones―all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of:

•Empowering frank conversations

•Guiding individual and team behaviors

•Getting ahead of friction

•Optimizing the customer experience

•Building a frictionless corporate culture

Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

If you’re in a leadership position, now is the time to declare war on friction―before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine.

Friction provides the know-how you need to lead your company to industry dominance.

Transcript

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0:00.0	This is Roger Dooley, author of Friction, the untapped force that can be your most powerful advantage,
0:05.3	and you are listening to the Marketing Book Podcast.
0:08.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:18.0	And now here's your host, Douglas Burdett.
0:21.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview
0:26.0	with the author of a new marketing or sales book and which was named by Forbes as one of 11 Smart
0:31.3	Podcasts that will keep you in the know.
0:34.7	My goal for this podcast is to help you discover new ideas in order to succeed in the quickly
0:39.4	changing field of modern marketing and sales.
0:43.0	Don't worry about taking notes.
0:44.1	You can find links to everything linkable
0:45.8	in this episode's show notes at marketingbook podcast.com.
0:49.1	And since you are a listener to the marketing book podcast,
0:52.4	if I can recommend a specific
0:54.1	marketing or sales book or some other helpful resource that I know of for whatever
0:58.1	situation you find yourself in feel free to connect with me on LinkedIn where we can
1:02.4	chat and I'll try to point you in the right direction.
1:05.3	This show is produced by my marketing firm.
1:07.8	We work with manufacturers to help them grow.
1:10.7	If you're a manufacturer and are serious about growing your business,
1:14.2	check out our guide to lead generation for manufacturers on our website,
1:18.3	sales artillery.com, or Google lead generation for manufacturers and you'll find the guide at the top of the organic results.
	...

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