All right, friends, so as you know here in the pod, we're currently featuring some of the amazing brands backed by Redwood Capital Partners.

They are one of the leading funds in the space, and you're going to hear all about one of the brands in their consumer fund.

So today we're talking about refresh gum.

It is a modern chewing gum brand, bringing back the gum that you grew up loving just made

better. It's designed to look, crunch, and chew like your favorite nostalgic gum,

but without all the synthetic plastic gum base and without the artificial junk, bleh. Instead,

they use a real tree sap gum base and only the highest quality ingredients for a cleaner, premium, and nostalgic

chew. Refresh gum can be found in over 6,000 stores across all 50 states in the U.S.,

and you can also order them directly at refreshgum.com. Use our code, refresh CPG, for 20%

off your order. Hello startup CPG listeners. Today we are talking all about Expo West. It's one of those shows that everyone tells you that you have to do, but almost no one tells you how to do it really well. I hope you have friends that you're already talking to about it. You have your New Hope rep as well, but I want to share some of my learnings from over five years of exhibiting. Today is a solo episode.

I'm going to be talking through the prep that you can do ahead of time,

the outreach, creating buzz, and then actually at the show,

how do you execute really well?

And then how do you follow up?

I'm going to be dropping a lot of practical tips that you may not know about.

And I hope especially for those of you where it's your first time that this makes a lot of difference. I want to remind you, we have a lot of events going on at the show. Check out our Eventbrite. It's startup cpg. Eventbrite.com to see all of the events that we have available. And be sure to stop by our section. We are on the top floor of ACC. If you know where Hall E is, it's the top floor above that.

We have 20 booths, some of the most incredible brands at the show, launching new brands, new

flavors, new product lines. Come by and say hello. So overall, I hope that you will look at this

episode as the kind of advice that I would give a founder friend if we were grabbing coffee the week before the show. Like, did you know you can actually pay a hundred bucks for a hand truck service? You drive your car up and can drop almost a pallet of product and they will actually cart it right to your booth. It's one of the best deals of the show that I think very few people know about. So make sure you're listening to all the tips here, read through other materials, and get your Expo right. All right, here we go. Let's get into it.

I have exhibited at Expo West so many times I can't even count anymore, as well as Expo East and

so many other shows. And I wanted to share a bunch of my tips over the years for how to get the most out of your investment at the show.

Because if you haven't done it a bunch of times, it can be totally overwhelming.

...