To be apathetic to something is to experience a lack of feeling or emotion in response to an event. For the Dukes, it's the word of the show. Xbox has been mismanaged for an entire generation and it has come at the cost of losing world class talents alongside studios. It was just in 2024 that we lost Tango Gameworks, Arkane Austin, Roundhouse Studios, and Alpha Dog Games. There was also the formidable Toys For Bob that went independent. That alone was more than enough to last us a generation, but today we learned that Xbox has closed down the studio they started back in 2018: The Initiative. Alongside that, Rare's Everwild has been canceled on top of a new IP from Zenimax Online Studios. There's no other way to slice it. For Xbox to improve, leadership must be held accountable. The question is if they ever will and given how situations at teams like Bungie have gone down, we expect a meek, weak willed level of accountability to the bloodbath at Microsoft this week. Indeed, much of the frustration is built off the back of constant, mind-numbing, inconsistent messaging. It was only in February that CEO of Microsoft Gaming, Phil Spencer, said Everwild was really shaping up. It was canceled today. With such wishy-washy messaging to their fans, the brand is at a point where no one can believe anything they say. Sure, a partnership with AMD to do next-generation consoles was announced within the last month. How can we trust that? It's the lowest level of trust asked of a consumer that you can believe an announcement when you see it. Instead, the only message we're left with is that if you're not a mega-hit in the making, Xbox wants to have no part of you. What does this say to teams like Compulsion and Ninja Theory or larger developers like Obsidian that like to split off in pursuit of smaller titles? It's amusing that Xbox has done this in the name of creating a sustainable business yet their methods and approach to making games is arguably the least sustainable thing we've seen. They're all in on a subscription service while putting tens of millions of dollars into making games. How it'll all shake up will be interesting to watch, but many of us know how this story will end. Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. 0:00:00 - Intro0:02:40 - Health is Wealth
 0:20:27 - Xbox layoffs Learn more about your ad choices. Visit podcastchoices.com/adchoices