#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 15 April 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.

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Transcript

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0:30.0	Come to season 4 of the Agile Brand with Greg Kielstrom,
0:33.0	where we discuss business agility through customer experience,
0:36.0	employee experience, and digital transformation.
0:39.0	I'm your host, Greg Kielstrom.
0:41.0	The Agile World podcast is brought to you by TechSystems,
0:44.0	an industry leader in full stack technology services,
0:47.0	talent services, and real world application.
0:49.0	For more information, go to techsystems.com.
0:52.0	To read more about the topics discussed on this show,
0:55.0	you can go to my website at GregKielstrom.com
0:57.0	and read my latest articles or get a copy of my latest book,
1:00.0	Meaningful Measurement of the Customer Experience,
1:03.0	now available on Amazon and other retailers.
1:06.0	My name is Greg Kielstrom,
1:08.0	and I'm the host of the Agile Brand podcast.
	...

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