We were hoping to do 300,000 business owners.

We had 683,000 business owners.

Wow.

I have to be so compelling that she turns off the stove, puts the baby in the little crib, sits on the couch, holds the remote and goes, I want to see what this guy has to say. Do you how much time in nine hours I spend making an offer? 12 minutes. I grew up in a trailer park, for God's sakes, right? right? People will buy from you, learn from you, follow you if they feel understood, not if they

understand you.

That was Dean Graziosi, 30 years in marketing, Tony Robbins' business partner, and he started

before the internet even existed.

And his last virtual event, he expected 300,000 people to show up, yet 683,000 did and 78% of them had never

heard of him before.

Today we're talking about the three-day event framework behind those numbers and why he never

sells on day one and the Alex Hermose conversation that made him rewrite the entire script

from scratch.

And we can tell you hear about what he said about the mom, the baby, and the stove. Let's get into it. Dean, so grateful to be here. Thanks for coming. Oh, listen, I told you just before the camera went on, Stu, how long have we known each other? At least a decade, right? Yeah, yeah. We've built schools together. Yeah. And I said, what I love about our relationship, and I'm here to serve, whatever I can do,

whatever line of expertise I have that I could share, there's nothing, I'll hold back. You're such a dear friend. But I said, what a cool relationship we have. We don't have a relationship based on money. No. We don't need to have a relationship, but we've had a great one. Yeah. And with your amazing wife and with my wife. But I don't know, we built two, three, four schools over years.

Yeah.

Well, I just, I was sharing with you with my wife. But I don't know, we built two, three, four schools over the years.

Well, I was sharing with you, because my wife, Amy, is in Kenya right now. And she's like, make sure Dean checks his email. I just sent him a video with, uh... The principal, say thank you. Yeah. But the other thing I want to say about you, you have such a kind heart. there's never been a time that I've asked you for a favor or said,

could you come teach my team that you've ever hesitated for a moment?

So I just want to say, I really enjoy this relationship and anything I can do to support Jim here. Well, I appreciate you, dude. And, you know, you open up the studio. We're here in your HQ to do the interview today. And I'm, you know, honored because when I think of you and your

skill set, there is nobody better that being able to get a mass amount of people. We're not talking

hundreds or thousands or tens of thousands. We're talking hundreds of thousands, oftentimes

millions of people to a single event. And then to use that event to sell tens of millions of

...