234: Side Hustle Sales Coaching: What Do I Do and Who Do I Do it For?

The Side Hustle Show

Nick Loper

Entrepreneurship, How To, Education, Business

4.7 • 1.6K Ratings

🗓️ 15 June 2017

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Listen in on a real-life side hustle coaching call with customer acquisition and retention strategist David Hutcherson (he's the client), and sales pro Brendan Alan Barrett (he and I share the coaching duties). On the heels of last week's sales-themed episode, I invited Brendan on because of his sales background both with companies large and small. We're joined by our "client" David, who's seeking to grow his freelance/consulting side hustle and build on his decade of experience in customer service. We dive into where David is at in his business today, how he got his first few clients, and where he'd like to go from here. The good news is he's not starting from scratch. He's had a handful of clients for community management and customer market research gigs, including the world famous improv theater Second City, but nothing recurring and not much in the pipeline at the moment. We do our best to point him in the right direction and get him to try and figure out what exactly is the service he offers and who he offers it to. And we just might have a breakthrough on that front about 20 minutes in. Tune in to hear the types of questions you'll have to ask yourself in a service-based side hustle. Put yourself in David's shoes as you listen and think about what you'd do in his position -- and your own. Full Show Notes: Side Hustle Sales Coaching: What Do I Do and Who Do I Do it For?

Transcript

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0:00.0	Side Hustle Show 234, live Side Hustle Sales Coaching, what do I do and who do I do it for?
0:09.0	What's up, what's up, Nick, Alober here?
0:11.0	Welcome to the Side Hustle Show, because some people run marathons in their spare time and other people run businesses.
0:16.5	Hat tip to Julian Gordon for that one if you want to submit your own because statement,
0:20.6	your own why Side Hustle statement you can send those by email to
0:23.6	Nick at side hustle nation.com and you just might hear it on an upcoming episode.
0:28.0	A little bit of a different show for you today, instead of reverse engineering
0:31.5	someone's business who's already seen a lot of success,
0:33.6	we're going to take a live listen in on a coaching call.
0:36.5	I did a sales coaching call.
0:37.8	I did with somebody who's in the thick of it, trying to figure out their next move
0:41.9	and how to make their business work. That person is David
0:45.2	Hutcherson. He calls himself a customer acquisition and retention strategist. We're about to
0:50.4	dive into what that really means, the clients he's worked with so far, and what he did for them.
0:55.0	Now I also invited Brendan Barrett from start in Phoenix.com, start in pHX.com, to join I have a co-host for this episode. So Brendan's got a
1:05.9	background in civil engineering and construction sales and on the side he's a sales coach.
1:11.8	He is helping early stage entrepreneurs improve their
1:15.2	sales and offers lead generation and prospecting as a service.
1:18.8	Excited to dive in and have him as kind of the guest expert on on this call with Dave. Now together we're
1:24.5	going to see if we can get Dave to nail down his value proposition and point
1:28.6	him in the right direction to go hustle for some more clients. As you listen, put yourself in David's shoes and see if you can answer
1:36.2	the questions that Brendan and I pose. Notes and links for this one are at side hustle nation.
	...

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