Bremake here and welcome to another edition of the Art of Manliness Podcasts.

So negotiation.

I feel like most people who grew up in the West particularly America, negotiation might

make you uncomfortable because it's really not part of the culture.

The price someone to ask is usually the price we pay.

But negotiation is something all of us will have to do at one time or another.

A job salary, a car price, or two obvious examples that come to mind.

The problem is the way most folks go about haggling when they do have to negotiate is that

they often do it in a very counterproductive way.

For example, it's typically assumed the best way to negotiate is to quickly get to yes

and make compromises.

But what if the better approach is to make NO your goal and never split the difference?

Well, that's what my guest on the show today argues and his insights have been field tested

in truly critical situations.

His name is Chris Voss and he's a former lead international kidnapping negotiator.

And the author of Never Split the Difference Negotiating as if your life depended on it.

And today on the show, Chris shares tactics and strategies he developed better negotiate

with kidnappers that can work in the civilian world.

And many of his tips were encountered what you've probably been taught.

So if you're looking to become a better haggler, you're going to love this episode.

It's packed with tons of actionable advice.

Make sure to check out the show notes at awim.is slash negotiate for links to resources where

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