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#234 Emily Weiss: On Building Glossier

Ctrl Alt Delete

emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.61.1K Ratings

🗓️ 13 December 2019

⏱️ 41 minutes

🧾️ Download transcript

Summary

My guest today is the wonderful Emily Weiss, founder of Glossier, who, after cultivating a passionate community on her website Into The Gloss, saw an opportunity to create a new beauty experience that celebrates and speaks to the customer directly. Founded in 2014, Glossier is a digital-first beauty company with a mission to give voice through beauty. Glossier has a "skin first, makeup second" philosophy, Glossier creates modern essentials (skincare, makeup fragrance, body) that intuitive, easy-to-use, and don't hide or cover you up. Since launching, Glossier has introduced 36 products, opened two permanent stores (NY and LA), brought temporary retail to over 6 cities, raised $186 million in venture capital funding, and has welcomed 3 million customers the Glossier community. 


I recently popped into the NYC flagship store which averages 50K visitors per month and it was buzzing. They have also this year brought temporary retail to Miami, Seattle, Boston, and Austin. Most recently, they've opened Glossier London, on 13 Floral Street in Covent Garden - definitely go and check it out and top on your Boy Brow and Milk Jelly Cleanser!


It was a really highlight having Emily on the podcast, hope you enjoy this conversation and her insights! If you did please leave a rating or a review - thanks! x



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Transcript

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0:00.0

This episode of Control-Or Delete is sponsored by King Fisher, the company behind

0:05.0

recognizable home improvement brands such as B&Q and Screw Fix, who help make better homes

0:10.4

accessible for everyone. And who, by the way, doesn't love a pop down to be in queue? I definitely do.

0:16.0

Kingfisher have recently partnered with Google Cloud, a collaboration that together will support and prepare for retail's next digital age.

0:24.3

From infrastructure to data analytics, they are looking for the right people to help them succeed,

0:29.8

and that could be you.

0:31.2

They're looking for tech professionals interested in software engineering, data

0:35.0

analytics, data science, e-commerce and much more. They also have a range of brilliant benefits,

0:41.0

competitive salaries, private health care for the family, and an outstanding pension scheme.

0:46.0

So if you're interested, go to careers. Kingfisher.com today to find out more about their tech and digital roles.

0:53.7

Thank you so much to King Fisher for sponsoring this podcast.

0:56.7

Hello and welcome back to another episode of Control-Lote

1:05.8

Delete. My guest today is the wonderful Emily Weiss, the

1:09.5

founder of Glossier, who after cultivating a passionate community of beauty lovers on her website

1:15.2

into the gloss, she saw an opportunity to create a new beauty experience and some beauty products

1:21.4

that celebrate and speak to the customer directly. and with a mission to give voice through beauty.

1:33.0

Glossier was really the first beauty company that spoke to me as someone who loves beauty,

1:38.0

but I also care more about sort of skin care over and above I would say straight up beauty products and

1:45.1

Glossier's philosophy is skin first make-up second since launching Glossier has

1:50.6

introduced 36 products open two permanent stores in New York and LA,

1:56.2

and it's brought temporary pop-up shops across six cities.

1:59.5

It's also raised $186 million in venture capital funding and welcomed millions of customers into the

...

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