#233 Eva Chen: On Building A Brand On Instagram

Ctrl Alt Delete

emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.6 • 1.1K Ratings

🗓️ 9 December 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's guest is one of my most requested — it's Eva Chen! Instagram’s head of fashion partnerships. She's an avid user of Instagram herself with over 1 million followers and works closely with representatives from across the fashion industry to strategise different ways of storytelling on a platform that is becoming absolutely key for fashion labels and retailers.

In this episode I chat to Eva about The Instagram Edit pop up shop at Selfridges in London which is open now - I went along after interviewing Eva at Instagram HQ and it was a really fun experience — getting to browse an Instagram feed IRL. The pop-up is a curation of eight loved fashion, jewellery, beauty and homeware brands that were born and built on Instagram — including Amme London, Atelier Stella and The Frankie Shop. As part of this campaign, Instagram has also taken over one of the iconic Selfridges Christmas windows, partnering with a 3D artist Antoni Tudisco.

We talk about how Instagram has always been a great place to discover businesses of all sizes and also support smaller independents — after all 90% of people now follow a brand on Instagram.

So why not go check out the pop-up? If you can’t get down to Selfridges in person, you can also buy the items featuring in The Edit through the @Selfridges Instagram grid, by tapping on the shopping bag icon on the pictures and videos. I hope you enjoy this conversation with Eva about the future of all things Instagram, why they are trialling hiding 'likes' and Eva's inspiring career backstory.

if you liked it please leave a rating/review, it really helps the podcast grow!

(ps: this episode was arranged by the team at Instagram, but it is not paid for or sponsored.)

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Transcript

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0:00.0	This episode of Control-Or Delete is sponsored by King Fisher, the company behind
0:05.0	recognizable home improvement brands such as B&Q and Screw Fix, who help make better homes
0:10.4	accessible for everyone. And who, by the way, doesn't love a pop down to be in queue? I definitely do.
0:16.0	Kingfisher have recently partnered with Google Cloud, a collaboration that together will support and prepare for retail's next digital age.
0:24.3	From infrastructure to data analytics, they are looking for the right people to help them succeed,
0:29.8	and that could be you.
0:31.2	They're looking for tech professionals interested in software engineering, data
0:35.0	analytics, data science, e-commerce and much more. They also have a range of brilliant benefits,
0:41.0	competitive salaries, private health care for the family, and an outstanding pension scheme.
0:46.0	So if you're interested, go to careers. Kingfisher.com today to find out more about their tech and digital roles.
0:53.7	Thank you so much to King Fisher for sponsoring this podcast.
0:56.7	Hello and welcome back to another episode of Control-Alt Delete.
1:06.3	My guest today is one of my most requested, it's Eva Chen,
1:10.3	Instagram's head of fashion partnerships.
1:12.3	She's an avid user of
1:13.7	Instagram herself with over 1 million followers and she's a joy to follow. She's one of my
1:18.4	favorite people to follow on there because she's always using the new
1:21.3	Instagram features in a new interesting way.
1:23.8	She's one of the first people to do really interesting series on
1:27.1	Instagram stories and she's always using the new shoppable links and all the rest of it on
1:31.2	there so I learn a lot from the way she uses it.
1:34.0	Her job at Instagram is to work with representatives from across the fashion industry to
	...

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