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Freakonomics Radio

234. Do Boycotts Work?

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 21 January 2016

⏱️ 37 minutes

🧾️ Download transcript

Summary

The Montgomery Bus Boycott, the South African divestment campaign, Chick-fil-A! Almost anyone can launch a boycott, and the media loves to cover them. But do boycotts actually produce the change they're fighting for?

Transcript

Click on a timestamp to play from that location

0:00.0

Just over 60 years ago on December 1st, 1955, an African-American woman named Rosa Parks

0:21.1

refused to give up her seat to a white passenger on the city bus in Montgomery, Alabama.

0:26.3

They drove her, said that if I refuse to leave the seat, he would have to call the police

0:34.1

and I told him just call the police.

0:37.8

Parks was arrested for violating segregation laws.

0:40.8

This news soon reached a little-known Baptist minister named Martin Luther King Jr.

0:46.1

And we had a meeting at my church the next night and discuss ways of dealing with this

0:52.6

and protesting such a grave injustice.

0:55.6

And that time we decided that we would have a bus barcode beginning on Monday, December

1:01.0

5th.

1:02.5

King became the lead organizer of the Montgomery bus boycott, the first major organized action

1:08.9

against racial segregation in the United States.

1:11.8

At present we are in the midst of a protest in the Negro citizens of Montgomery representing

1:17.1

some 44% of the population, 90% at least of the regular Negro bus passengers are staying

1:24.7

off the buses and we plan to continue until something is done.

1:29.7

King and his allies set up carpools and other ways for people to get around.

1:34.3

A few days after we started the bus officials wanted to end segregation almost immediately

1:41.2

because they were losing so much money a day.

1:44.8

But the City Commission held out contending that on the basis of the city ordinances and

1:51.3

on the basis of state laws they could not and they would not integrate the buses.

1:57.4

The Montgomery bus boycott lasted for 381 days.

2:01.4

Finally the Supreme Court's decision came declaring bus segregation unconstitutional and this

...

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