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Oh hey there, listeners. Welcome back to Sad Usal School. This is your host, Chris Gillibot.

We're making this podcast every single day, seven days a week. And of course, if you've been around for a while, you know it's all about helping you turn your passion into an income generating opportunity.

Now today's question from a listener Sophia is no exception. She has been working on her hustle selling handmade pet bandanas.

A couple other things, some other pet merchandising products, but I just kind of picked up on pet bandanas, also callers, also lesias.

Well, she'll get into that, but she's been struggling to find the right marketing approach to take her business to the next level.

Specifically, she's tried a couple strategies like reaching out to pet influencers, but she's not seeing the result she's hoping for.

So we're going to focus specifically on that part of the question because, you know, if you listen to people give advice, you often hear things like, oh just reach out to some famous people, you know, find those influencers and they can magically help you increase your sales.

But of course, there's more to it. So let's see what we can do to help Sophia boost your sales and make this pet bandana business more of a success.

Stay tuned for her question and my answer.

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Hi, my name is Sophia and I live in Austin, Texas. I saw you at book people a few years ago and I hope you'll return for the next tour.

As for me, I've been running a side hustle selling custom made pet accessories like collars, leashes and bandanas.

I'm interested in partnering with pet influencers and bloggers to reach a broader audience and boost my sales.

How can I approach and collaborate with influencers in the pet industry to promote my products?

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