232: Without a College Degree, She Landed This Dream Job

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 18 February 2019

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Two full sleeves of tattoos, no college degree… And the Senior Vice President of Branding and Creative at ALEX AND ANI. Kate Richard proves that there is no official formula to achieving career success. How do you know it’s time to rebrand? Is your brand ready to evolve with changing trends? Should you even let trends dictate the changes you make to your brand? How do you bring your day one fans with you as you evolve? Kate oversees the billion dollar label’s design, marketing, and branding departments, and is an expert on building a brand’s unique story and keeping fans connected as is evolves. I’m asking Kate the big branding questions, but we’re also diving into her own not-so-typical career evolution. I am so excited for you to hear all the wisdom she brings to the show. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/katerichard/

Transcript

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0:00.0	You're listening to the Gold Digger Podcast episode number 232.
0:05.0	Two full sleeves of tattoos, no college degree, and the senior vice president of
0:11.2	Branding and Creative at Alex and Aani. Kate Richard proves that there is no
0:15.8	official formula to achieving career success. Kate oversees the billion dollar
0:21.2	labels design, marketing, and branding departments, serving as the right hand
0:26.0	to the company founder and CEO. She is an expert on building a brand's unique
0:31.1	story and keeping fans connected as it evolves. That's the piece I am so excited
0:37.3	to discuss with Kate today. Brand evolution. How do you know when it's time to
0:41.7	re-brand? Is your brand ready to evolve with changing trends? Should you even let
0:46.8	trends dictate the changes that you make to your own brand? How do you bring your
0:51.8	day one fans along with you as you grow and change? And I'm asking Kate the
0:57.2	big branding questions, but we're also diving into her not-so-typical career
1:01.5	evolution. I'm so excited for you to hear all the wisdom that she brings to
1:06.1	today's show. The worry that I'm on in today's review comes from Ann C.F. E.O. X.N.
1:14.4	Talk about a great iTunes handle. It says, I am so thankful that I stumbled upon
1:20.7	the Gold Digger podcast a year ago. I especially love that Jenna isn't afraid to pat
1:25.2	herself on the back. She knows she's good at what she does and that's what makes
1:28.8	others feel confident that she knows what she's talking about and her words of
1:32.7	wisdom are trustworthy. I still haven't branched out into hiring a team for my
1:36.8	small business, but as a faithful Gold Digger listener for over a year, I feel
1:40.9	like Jenna is on my team. I've learned so much from her and I'm constantly
1:45.7	feeling pumped up and encouraged by her. I feel like I have this arsenal of
	...

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