Welcome to Motherhood. You're going to peat your pants now. You know, wear those pads, those diapers

when you go to the trampoline park with your kids. I have so much to be grateful for when a woman says no to herself. So you're just going to continue to leak. I got 10 women and my mother was one of them because she was like, I'm bored. I'm going to join too. I look up to a lot of women in the pelvic floor space and see how they've grown. So I'm like, why can't I do that?

That was Crystal Shoughton, and she's a a lot of women in the pelvic floor space and see how they've grown. So I'm like, why can't I do that?

That was Crystal Shoughton, and she's a pelvic floor fitness specialist in Brantford, Ontario,

who helps women stop peeing their pants.

Yep, you heard that right.

And today, we're talking about how she went from one-on-one training to building a membership, the limiting

belief that almost held her back, and why she finally decided to stop playing small.

Wait until you hear what happened when she launched with nothing built yet. Let's get into it.

Crystal, thank you so much for joining us. Thank you so much for having me. Okay, so you are local, which is like I was telling you off camera, our team just like raves about you all the time and just always wanted to celebrate you because you're a local success. But for everybody watching and listening, what is it that you do? So I am a pelvic floor fitness and movement specialists. So I help women in lots of capacities, but more so with my membership, I help women in the

pelvic floor space.

Basically, the women who pee their pants, when they cough, when they laugh, when they

jump on the trampoline at flying squirrel with their kids, or they just can't make it to the

bathroom.

So that's my one niche that I'm really

passionate about helping women in. This is a challenge and a problem that a lot of women face. And you

have been typically working with women in what capacity helping them with that? My passion started

as a new mom. I have two boys. Well, they're now 13 and almost 10. But I started in the prenatal postpartum space.

I was a fitness trainer before, part-time, very casual, had a whole other job.

And then when I started getting into that space, I started to learn more about pelvic floor health and wellness.

And you can help women in that new mom stage, but then women who are older are also suffering. So one thing that gets tossed around is like, okay, welcome to motherhood, you're going to pee your pants now. So like, you know, wear those pads, those diapers when you go to the trampoline park with your kids. And when I was having conversations with mom, moms, a lot of these problems were holding them back from playing with their

kids. Yeah, like, it's like an embarrassing thing. They don't want to, you know, be embarrassed. They don't do the things. Yeah. Right. So, and then their kids would be like, oh, mom feeds her pants, so she can't play with us on the trampoline. So it started from that new mom stage. And then I started realizing, you know what, women who are, their kids are in school, their university, right?

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