So you better be prepared every single day to do the work to lock in on that play and I'm not saying every play will be perfect.

I'm not saying every day will be perfect but the manner in which you show up to attack your work that can be perfect and that mindset can be owned in every decision that you make.

And now it's Bracken. Thank you very much for finding your way to the Jim Rome podcast and welcome to episode 232 where this week I'm joined by somebody that I admire a great deal and I respect.

He also brings a completely different perspective and energy to the original side hustle because my guest this week is performance coach, author, speaker and a close friend of mine. Ben Newman.

I say a different perspective because what Ben does is extremely unique and allows him the opportunity to work closely with some of the biggest names in sports, some of the biggest brands as well.

Nick Sabin and Alabama football Mel Tucker, Mac Jones, the Vante David, the dolphins, the Vikings and more. In other words, a number of extremely successful and high achieving people and organizations find inspiration and motivation and purpose and intent.

And focus by listening to what Ben has to say and I'm hoping you're all about to have the same exact experience. So let's get right to it.

It's episode 232 of the Jim Rome podcast with Ben Newman and it's coming at you right now.

I think it goes without saying this is somebody who I consider a close friend. Somebody I admire and respect greatly.

I'm going to give you guys tremendous energy, which I love to tap into and that is Ben Newman. Ben is great to talk to you once again. Thank you for making time. My brother. How are you doing?

Jim, you know it's great to be with you brother and I feed off of your energy as well. So it couldn't be any more excited to be with you and all your listeners today.

So it's always great to talk to you, but especially this time of year, you work closely with the number of college and professional programs as well as individuals and corporations. One of the schools Ben that you work with is Michigan State Spartan said coach Mel Tucker was telling me the other day.

How important it is for he and his staff and his team to quote stay connected to their burn. I know for a fact that he got that from you. Help me with that.

What does it mean when you say stay connected to your burn?

You know, Jim, you and I are the kind of individuals who are always trying to fight to find our next level. And so you know reading books over the years and being exposed to coaches.

I still have two coaches. I'm still reading books every day trying to get better.

And what I ended up finding out was there was all this conversation around why in purpose, which is so incredibly important. But I felt like people were missing the burn.

This underlying fire. Maybe it's pain that you've been through that causes you to say I'm not going back to that pain or somebody who sacrificed for you or maybe you're sacrificing for somebody.

There's this underlying burn that ignites your why in your purpose that then causes you to be disciplined in your daily action.

And so when I recognize that I had my burn and I recognize all these stories you've here high performers, they have their burn. I realize this burn is real and it's inside all of us.

And we have to do the work to identify it to push ourselves to grow to our highest level. Okay, so I was just going to say what happens if well you just answered it. I was going to say, Ben, what if you don't have a burn and you just made the point that it is within all of us.

What if you don't know what that burn is? How do you go about finding it or even developing it?

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