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The EntreLeadership Podcast

#231: Renée Mauborgne—Move Beyond Competing

The EntreLeadership Podcast

Lampo Licensing, LLC.

Entrepreneurship, Business, Management

4.74.1K Ratings

🗓️ 6 November 2017

⏱️ 54 minutes

🧾️ Download transcript

Summary

World-renowned professor and best-selling author Renée Mauborgne has spent the last decade proving to businesses around the world that they have the power to shape their industry—in spite of the competition. In fact, making decisions based on what your competitors are doing achieves little more than turning you into them. Instead, Renée insists the best way to fuel growth is to create a new market—with conditions favorable to you—rather than allowing the current market conditions to dictate your decisions. Scary? Yes. Worth the risk? Absolutely. Join us to learn how you can shift into uncontested market space and win—big time. entreleadership.com/podcast 7-Day Plan to Triple Your Productivity Revenue Calculator

Transcript

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0:00.0

Music

0:04.0

Helping business leaders grow themselves, their team, and their profits.

0:12.0

This is Entrain Leadership.

0:15.0

Now, here's your host, Ken Coleman.

0:18.0

From the Music City, this is the broadcast of leaders by leaders, four leaders.

0:23.0

Thank you so much for joining the conversation.

0:25.0

Our feature conversation this episode is with René Maborn.

0:28.0

Now, René is the co-author of a new book entitled Blue Ocean Shift, Beyond Competing,

0:35.0

proven steps to inspire confidence and seize new growth.

0:39.0

And then, Coach John Felkins will stop by the studio as we answer some of your questions.

0:43.0

And of course, you know that the Entrain Leadership team and Infusion Soft are going to bring you two free resources

0:49.0

to help you grow yourself, your team, and your profits.

0:52.0

Really excited about the conversation with René.

0:55.0

Many of you know the book Blue Ocean Strategy.

0:59.0

It was an international bestseller.

1:01.0

And so the authors are back this time Blue Ocean Shift.

1:05.0

And many, many connections to René and this book.

1:09.0

And Ryan Holliday, who's been a guest on the show, one of my favorite authors, he made the connection here.

1:14.0

So you're really going to enjoy this. This is important thinking stuff.

1:18.0

I mean, this is, if you want to get your head in the right place to be able to lead,

1:24.0

to be able to grow your company, then you need to understand this idea of shifting.

1:30.0

So here is without any further ado, my conversation with René Mauborn.

...

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