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Online Marketing Made Easy with Amy Porterfield

#231: “I’m Terrible At Writing My Own Copy” And Other Copywriting Lies That Are Killing Your Sales With Marie Forleo

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 4 October 2018

⏱️ 43 minutes

🧾️ Download transcript

Summary

Let me ask you a question: Can you relate to any of these issues when it comes to writing your own copy?

  • It takes forever to write a headline, a blog post, or the script for your podcast or video show because you’re constantly second guessing yourself?
  • You write something, put it out there and...CRICKETS? (The silence is devastating.)
  • You’ve got a tight deadline and you sit down to write but you’re completely blocked? You can’t seem to eek out anything on that page and the clock is ticking?

If there’s one thing that most of us as online entrepreneurs have experienced it’s getting tripped up on writing copy.

Well, don’t worry, there’s hope for us yet...

Two things my guest, Marie Forleo (yes, the Marie from the award winning MarieTV!) shared on the podcast today that really resonated with me, and I think will with you too, are:

  1. You CAN learn to be a stellar copywriter in your business. (No more telling yourself otherwise!)
  2. Writing effective copy has been the single most important skill that Marie has developed over the last 18 years in her business. (By the way, this one says A LOT, coming from a person that has achieved the monumental level of success that Marie has.)

Marie, who has been a student of copy since day one, joined me on the show today to share the top copywriting tips and strategies that she’s used along the way to connect and resonate with the millions of people her message has touched.

You know I love when you listen to my podcast and take action, so today I want you to listen in, take what Marie shares, and begin implementing it in your business immediately. You’ll see... you’ll get better and better with writing copy, and you’ll have tangible results to show for it: more conversions and a bigger impact.

If you haven’t jumped over and started listening already, let me give you one more reason why listening in today is going to be a game-changer in your business: You know how much competition is out there, right? Now, you know I’m all about running your own race, but competition is real, and when you can find an advantage over your competition, you’re smart to take it. Copy is an area that most people are not paying attention to, so this IS your competitive advantage. Writing better copy will be how you set yourself apart.

Are you ready? Press play and let’s dive in!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Thank you

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:02.1

made Easy Podcast episode number 231.

0:07.4

Welcome to the online marketing made Easy Podcast.

0:11.0

Business advice so easy, you'll feel like you're cheating.

0:14.4

And now your host, Amy Porterfield.

0:26.4

Hey there, welcome back to another episode

0:28.5

of the online marketing made Easy Podcast.

0:31.2

I'm your host, Amy Porterfield.

0:33.2

And today we are talking about copywriting.

0:37.1

Now I've made it my mission to really understand you,

0:42.2

to hear your needs and your wants and your challenges.

0:46.0

I love to celebrate your wins.

0:48.2

I like to encourage you to keep moving forward

0:50.9

when things get tough.

0:52.4

Like I really love to know who you are and what you're all about.

0:58.3

And so I've been paying close attention.

1:01.4

And one thing I know is that you all, my listeners of this podcast,

1:06.3

are so incredibly generous with your feedback.

1:09.5

So I know what keeps you up at night.

1:12.4

I know where you're struggling and I know what you're moving toward.

1:16.9

And one of the things that tends to trip you up,

1:21.0

slow you down, frustrate you, is copywriting.

...

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