#2303 - Q&A: “I’m an accountant—how do I specialize??
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 22 April 2023
⏱️ 4 minutes
🧾️ Download transcript
Summary
As a solopreneur, this Canadian account is concerned that “choosing a niche” could mean losing his existing clients who don't meet that speciality.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Hey there, welcome back to Side Usal School. |
| 0:12.6 | My name is Chris Gilabo. |
| 0:14.2 | Today we received a call from Jason in Toronto, Canada. |
| 0:18.0 | Jason is looking to differentiate himself from competitors and attract new clients. |
| 0:22.1 | He is a bookkeeper and accountant, I should say. |
| 0:24.9 | He's an accountant who does bookkeeping and some other services as well. |
| 0:27.8 | But he's not sure if he should specialize or offer a broad range of services as he's been doing. |
| 0:33.7 | As a solopreneur, Jason is concerned that specializing in a specific niche could mean losing his existing clients who don't meet that specialty. |
| 0:41.7 | So in today's episode, we're going to look at this issue. |
| 0:44.0 | I've got two specific tips for Jason and maybe even for some other listeners out there. |
| 0:48.9 | Wherever you are in the world, I'm glad you're listening today. |
| 0:51.4 | Question is, I'm an accountant. |
| 0:52.6 | How do I specialize detailed version coming right up? |
| 0:57.6 | Hi, I'm Jason and I own a small accounting firm in Toronto, Ontario. |
| 1:07.7 | By small, I mean, it's just me. |
| 1:10.0 | So it's not really a firm, but that sounds fancy, so that's what I call it. |
| 1:13.9 | Anyway, I currently offer bookkeeping, tax preparation and financial planning services, |
| 1:19.3 | but I want to differentiate myself from competitors and attract new clients. |
| 1:23.7 | I'm not sure if I should specialize in a specific niche or offer a broad range of services to clients. |
| 1:29.8 | It seems that the obvious answer is specialized, but this presents a range of issues. |
| 1:34.8 | For example, would I have to fire my existing clients who don't meet that specialty? |
| 1:42.7 | Jason, a couple of thoughts on this. |
... |
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