230. Marketing Self Storage Facilities - Tips to do it RIGHT!
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 30 January 2024
⏱️ 36 minutes
🧾️ Download transcript
Summary
Self storage marketing is one of the most CRUCIAL parts of owning a facility, but most self storage operators completely overlook it. They hear words like “branding,” “advertising,” and “SEO” and become frozen, so they stick to drive-by marketing and running ads in the local newspaper.
This WILL NOT work in 2024, and with vacancies still running high across the country, the ONLY thing that will save you is self storage marketing done RIGHT. Luckily, we’re about to show you exactly how to do it.
We’ve tested these self storage marketing ideas for over a decade, beating the local competition AND the REITs at their own game. And if you’re struggling to fill up your first facility or seeing your whole portfolio stagnate, slowly losing customers to the self storage facility next door, this is a show you CANNOT miss. We’re going to tell you exactly what you need to do to get in front of new customers, close the sale, and fill up your facility in 2024.
What you’ll learn in today’s show:
- How to start marketing your self storage facility so customers find you TODAY
- What to do when a REIT or big facility moves into your local market
- Why small facilities MUST “play a different game” to get their doors rented
- Our surprising finding about intro rates that completely blew our minds
- Why your self storage facility name (probably) doesn’t matter as much as you think
- How to use branding to break into new markets (EVEN if they have high competition)
Want more free education & market insights? Search "Self Storage Income" on YouTube!
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Ready to buy storage? Have your deals personally evaluated by AJ and our team!
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Take advantage of today’s market conditions and invest with us:
Transcript
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| 0:00.0 | They complain when the rates were getting jacked up in three months, but they wouldn't, |
| 0:04.9 | they're not changing their buying decisions. |
| 0:06.9 | That was like a light bulb to me that was once again reconfirming that what we think |
| 0:14.4 | customers care about most of the time could not be further from the opposite. |
| 0:19.9 | If you do those little things with every customer, every single week, you will be a top competitor in 80% of all the markets in the United States. |
| 0:34.5 | What's up, everybody, and welcome to self-storage income. And today we are diving into branding. |
| 0:42.6 | Branding and marketing. This is one of the most important things moving into 2024, including and was in 202323, because we have vacancy. |
| 0:55.7 | People need to fill up. |
| 0:57.3 | So we're going to discuss the importance of this. |
| 1:01.3 | We're going to talk about what we're doing. |
| 1:06.0 | And also, I think it's not that it has a bad name. I think it's not what people think. |
| 1:13.6 | Kind of a buzzword. It is. It's kind of a buzzword. |
| 1:16.6 | Yeah, like branding, marketing, advertising, like all of that. I think branding is misunderstood |
| 1:20.6 | a lot of times too where I mean even in one store, you know, your brand's reputation, what people can expect. |
| 1:26.6 | And I really love the fact that back in the day, AJ, you know, your brand's reputation, what people can expect. And I really love the |
| 1:28.4 | fact that back in the day, AJ, you guys from day one were building out your brand. It wasn't, |
| 1:34.7 | it wasn't like, hey, we're going to go and run the storage facility or any of that. It was, |
| 1:38.1 | how do we standardize each facility to not only operate the same, but to feel and look the same |
| 1:43.2 | when tenants are coming in. |
| 1:44.5 | It doesn't matter if you're in Washington or Oregon or Idaho. |
| 1:47.9 | Everybody would see and experience the same service, the same products, the same experience |
| 1:52.9 | through and through. |
... |
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