This is a headgum original.

In February 2021, the late show with Stephen Colbert bought a Super Bowl ad for a small business that would never

have been able to afford something like that. In order to supercharge the effectiveness of

this advertising stunt, Colbert got actor Sam Elliot to lend his distinctive voice as the narrator of the ad.

Well, Loggy Plan Books has a second location called the Internet, which means...

But then they went even further, enlisting another celebrity to personally vouch for the store.

Just listen to this satisfied customer.

Foggy Pine Books has the best selection in all of them. They have books on all of my interests such as World War II and also books about the events from 1939 to 1945. Thank you, foggy pine.

Not only does Tom Hanks have a bit of fun with his well-known love of all things having to do with

World War II, he also sings.

The Baptist Church and the boom so lo.

Foggy Pine.

Foggy Pine.

Foggy Pine.

Of course, part of what makes this bit work is that Tom Hanks isn't someone that we typically think of as a pitchman in TV commercials.

On those rare occasions when he does make an appearance during a commercial break, it's usually because he is lending his voice

or his image to a high-minded cause. The importance of journalism in the Washington Post's

Democracy Dies in Darkness campaign. Knowing keeps us free.

Or this ad with Michelle Obama.

Behind every serviceman and woman, there is a family that serves as well.

Let's all join forces and show our thanks. You know, public service ads. That's what

we associate Tom Hanks with if we think of Tom Hanks in commercials at all. I, on the other hand, feel like I will say yes to just

...