23/09/2010
The Bottom Line
BBC
4.6 • 615 Ratings
🗓️ 23 September 2010
⏱️ 28 minutes
🧾️ Download transcript
Summary
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan Davis is joined by a panel of chief executives to discuss the US economy. There was concern over the summer that the world's economic powerhouse could be about to enter a double-dip recession, dragging rest of the world down with it. Those fears might may have now subsided, so how is the US economy actually faring? And can the rest of the world thrive without a booming America? The panel also discusses sponsorship - how companies decide which events to back, and how much to spend.
Evan is joined in the studio by Nani Beccalli-Falco, President and Chief Executive of GE International; Trevor Matthews, Chief Executive of Friends Provident; Mike Lynch, founder and Chief Executive of Autonomy.
Transcript
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| 0:00.0 | This is a download from the BBC. |
| 0:02.5 | This edition of The Bottom Line, Radio 4's Business Discussion Program, |
| 0:06.3 | was first broadcast on the 23rd of September 2010. |
| 0:10.3 | Here's Evan Davis. |
| 0:12.1 | Hello and welcome to a new series of the Bottom Line, the Business Conversation Program. |
| 0:17.1 | And while we've been away, the world seems to have been having some mood swings, gloom and occasional despair, peppered with cautious optimism about the global economy. |
| 0:27.3 | It's all said to hinge on the United States. We'll ask whether that's true, or whether the rest of the world can thrive without a booming America. |
| 0:36.1 | And we'll talk about corporate sponsorship too, how companies decide |
| 0:39.6 | which events to back and how much to spend. But before we get into all that, let's meet the guests. |
| 0:46.0 | And we start with General Electric. Nanny Bikali Falco is president of General Electric International, |
| 0:52.8 | which is the global arm of what is one of the world's biggest companies. |
| 0:56.9 | Last time you came on, Nanny, I think I assailed you with the fact that the company made no sense, |
| 1:01.5 | selling everything from jet engines to light bulbs to credit cards. |
| 1:05.3 | So I won't assail you with that argument again. |
| 1:07.6 | But you're obviously European-based. You live in Brussels. |
| 1:11.1 | I live in Brussels. |
| 1:12.0 | We're going to be talking about America and the global economy in a few minutes. |
| 1:15.4 | What is your feeling about Europe at the moment? |
| 1:17.2 | Are you kind of up on Europe? |
| 1:19.0 | Pessimistic about Europe? |
| 1:20.2 | I'm optimist by nature, and I'm positive about Europe. |
| 1:24.5 | I think that in this moment we have two different speeds of growth in Europe. |
... |
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