Why isn't every email customized for the customer so it's completely personal?

So I'm going to share my screen and just kind of walk you through visually how this thing works.

Ryan Carson is a three-time founder and he's building Untangle, which is AI for divorce.

Presented by Zapier, the AI Automation Company.

Ryan, before you started building your own email service provider, did you even consider

that you can use other people's software?

You know, I've been running startups for like 25 years, right?

And email drips have been just a constant part of the business and

everybody uses them and i you know setting up an email drip for untangle um my new startup and

then i thought what am i doing why don't i have a i write the email drips uh and ended up building

the series of emails.

Yeah. Yeah. And why isn't every email absolutely customized for the customer that so it's completely personal? Like we can do this now. And so I build a workflow and I'm very happy with

that. I see. So theoretically, somebody who is going through a rough divorce

might get a different message on your platform, and someone who's going through an easier one

might get one that's softer. Someone who's been married for 10, 20 years might get one that's

different from someone who's just kind of got married quickly and is trying to untangle their marriage.

Got it. And you're saying, I don't want to have to write 50 different drip campaigns, but all

of these different people are completely different. I think I could, I could do this in AI.

Exactly. Did it work? And have every, it did.

Give me an example. So I want to, I want to kind of walk your audience.

Before you show me what you're doing, give me an example of what it has been able to do for your business.

Okay. So every day I have a cron job that basically looks at key marketing stats, and then it passes those stats to Opus 4 or 5 and then it generates

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