229 Why Customers Leave by David Avrin
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 31 May 2019
⏱️ 72 minutes
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Summary
Why Customers Leave (and How to Win Them Back) by David Avrin
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https://www.salesartillery.com/marketing-book-podcast/why-customers-leave-david-avrin
Discover the 24 reasons people are leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us.
Transcript
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| 0:00.0 | This is David Averin, author of why customers leave and how to win them back. |
| 0:04.4 | And you are listening to the Marketing Book Podcast. |
| 0:07.8 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:15.1 | changing field of modern marketing. |
| 0:17.8 | And now here's your host, Douglas Burdett. |
| 0:20.9 | Hello, thanks for joining me on the marketing book podcast where each week I publish an |
| 0:25.2 | interview with the author of a new marketing or sales book and which was named by |
| 0:29.5 | Forbes as one of 11 Smart Podcasts that will keep you in the know. My goal for this |
| 0:34.9 | podcast is to help you discover new ideas in order to succeed in the quickly |
| 0:39.2 | changing field of modern marketing and sales. Don't worry about taking notes. |
| 0:44.0 | You can find links to everything linkable in this episode's show notes |
| 0:47.0 | at marketingbook podcast.com. |
| 0:49.0 | And since you are a listener to the Marketing Book Podcast, |
| 0:52.0 | if I can recommend a specific |
| 0:53.8 | marketing or sales book or some other helpful resource that I know of for whatever |
| 0:57.8 | situation you find yourself in, feel free to connect with me on LinkedIn where we |
| 1:01.9 | can chat |
| 1:02.8 | and I'll try to point you in the right direction. |
| 1:05.4 | This show is produced by my marketing firm. |
| 1:07.7 | We work with manufacturers to help them grow. |
| 1:10.6 | If you're a manufacturer and are serious about growing your business, |
| 1:14.0 | check out our guide to lead generation for manufacturers on our website |
... |
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