228 Marketing to Mindstates by Will Leach
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 24 May 2019
⏱️ 58 minutes
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Summary
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach
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https://www.salesartillery.com/marketing-book-podcast/marketing-to-mindstates-will-leach
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design.
In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and top line growth.
Transcript
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| 0:00.0 | This is Will Leach, author of Marketing to Mind States, |
| 0:02.5 | the Practical Guide to Applying Behavioral Design |
| 0:04.8 | to Research and Marketing, and you |
| 0:06.4 | are listening to the Marketing Book Podcast. |
| 0:11.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:18.0 | And now here's your host, Douglas Burdett. |
| 0:22.0 | Hello, thanks for joining me on the marketing book podcast, where each week I published an interview |
| 0:26.2 | with the author of a new marketing or sales book and which was named by LinkedIn as one of 10 |
| 0:30.9 | podcasts that will make you a better marketer. |
| 0:34.6 | My goal for this podcast is to help you discover new ideas in order to succeed in the quickly |
| 0:39.5 | changing field of modern marketing and sales. |
| 0:42.4 | Don't worry about taking notes. |
| 0:44.0 | You can find links to everything linkable |
| 0:45.0 | in this episode's show notes at marketingbook podcast. |
| 0:48.0 | com. |
| 0:49.0 | And since you're a listener to the Marketing Book Podcast, |
| 0:52.0 | if I can recommend a specific marketing or |
| 0:54.0 | sales book or some other helpful resource that I know of for whatever situation you |
| 0:58.0 | find yourself in feel free to connect with me on LinkedIn where we can chat |
| 1:01.7 | and I'll try to point you in the right direction. |
| 1:05.0 | This show is produced by my marketing firm. |
| 1:07.3 | We work with manufacturers to help them grow. |
... |
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