The thing I really want to talk about in this episode is something that I see coming up over

and over and over again. It's this question, which is, I need to niche down or niche down

if you're American. I'm not really sure. Niche. I say niche. I need to niche down and I don't know, I don't know how.

And so it either comes about, mostly comes about because they're working with someone,

they work with a coach, and I'm not trying to put down coaches at all here, by the way.

But this is just generally how it comes about.

Someone has told them that they need to niche down.

They need to be more niche. And it comes up all the time. And then people get so in a tizzy

about figuring out how to niche down when they feel intuitively, like they don't want to niche down.

But they feel like they're supposed to.

They should be more specific and more focused on who their actual audience is.

And I just think it's such a load of nonsense. Like, don't get me wrong. Obviously, clearly identifying

who it is you want to serve or who would love what you're buying what you're

selling like who would be your ideal audience like it's great to explore that it's great to obviously

know who you're talking to like that's obviously important but i feel like so much so many people

talk about like you have to be really niche that you all of suddenly you're trying to

tangle yourself up figuring out well who am I serving and so you're trying to target the most the smallest

audience and you're just like but I want to don't just want to help mums I want to help all women or

like that was one of the things that came up. I don't want to just help moms.

And so I really want to talk about it because maybe this is something that's affecting you and you're like been so confused with like how to really identify who is your audience

and how you maybe you feel this pressure that you're supposed to niche down. I remember when I

started FEA, I're supposed to niche down. I remember when I started

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