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Startup Stories - Mixergy

#2289 Building companies using Zapier’s AI automations

Startup Stories - Mixergy

Andrew Warner

Business, 581719, Synergy, Tips, Mix, Improvement, Startups, Motivation, Energy, Education, Society & Culture, Entrepreneur, Money, Management & Marketing, Ambition, Growth

4.5591 Ratings

🗓️ 19 December 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

Zapier used to be the software that connected all your other software. But it’s AI has become so powerful that people are using it to build software companies. Founder Wade Foster joined me to talk about and show how they’re building on it.

Wade Foster is the co-founder and CEO of Zapier, the automation platform used by over 350,000 customers to connect more than 8,000 apps. He started Zapier in 2011 with just $1.2M in seed funding and grew it into a profitable company generating hundreds of millions in revenue. Today, Wade is leading Zapier’s evolution into AI-powered automation and agent-based workflows that help businesses move faster with fewer people.

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Transcript

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0:00.0

Zapier's AI Automations are so good, people are creating whole software companies on top of them.

0:05.9

And it's so easy to do.

0:08.1

Well, the founder's going to show you how easy.

0:10.3

Coming up.

0:11.1

Wade Foster is the founder of Zapier, the AI Automation Company.

0:18.5

Why don't we start with this?

0:20.3

I feel like everyone's going after HVAC and roofers these days in tech, you know?

0:26.8

You have people who use Zapier to create their whole businesses.

0:31.1

Give me an example of somebody.

0:32.6

Well, it's funny you say roofers.

0:35.7

We have one of our solutions partners, experts, he started as a roofer.

0:41.1

So he was running small time business, local roofing business, you know, hail would come in.

0:47.2

People would call him up and be like, I need a new roof.

0:49.0

And he'd go out and like get him a new roof.

0:51.0

And so that's what he did for a living.

0:53.1

And, you know, as per roofers go, it turns out he's like a little more techy, a little more nerdy than your average roofer.

1:01.4

And he had set up a bunch of like technology to help him manage his business.

1:06.3

So he had, you know, he was running ads on Facebook and Google to like target local stuff. He, you know, had a CRM to collect his leads. He would send out, you know, invoices so people could pay via credit card versus, like, writing a check, you know, or handing cash over. Like, you know, stuff like that, you know, is pretty modern for what you might expect a roofer to do. And, you know, one of these days,

1:29.3

he was like, you know what? I don't know that I want to be out on a roof all day, every day for the

1:33.8

rest of my career, but maybe I could help my fellow roofer's out with all this back office stuff.

1:38.2

And so he set up a roofing automation agency where he works with roofers and basically gives him the playbook

1:46.2

for like, here's how you can manage your back office way more efficiently so you can take

...

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